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Performance of social networking sites – Index from Keynote Systems for December 2012

Filed under: All Articles > Industry News
By: NMK Created on: February 5th, 2013
Bookmark this article with: Delicious Digg StumbleUpon

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

By Robert Castley

Despite the excitement and festivities in December – which were likely to lead to people using social media more to converse and comment – the social networking sites performed well with eight out of the nine sites monitored loading in less than three seconds. Furthermore, availability – the chances of a website loading correctly when visited – was also high, with eight out of the nine websites scoring an average successful load rate of more than 99 percent.

There were changes in the ranks however and Facebook, which featured at the top of the tables for both availability and speed in November, fell to second place in December’s rankings. For time to load, LinkedIn was the fastest at 1.12 seconds on average, and for availability, Flickr was the most likely to load correctly with an average success rate of 99.98 percent. It is also worth noting that there were no star performers loading in under a second in December, as there have been in previous months.

The Christmas period could have been a testing time for social networks as people tend to be off work and therefore are likely to have more time to update their profiles. Furthermore, as the mobile landscape has changed so much and become much more prominent within the last year, people are able to post comments, photos and thoughts on these sites, regardless of where they are. Considering the extent of pressure was unpredictable, the fast average load times and successful load rates should be commended, and they are hopefully a sign of faster, more reliable things to come!

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About the author

Robert Castley has been a solutions consultant at internet testing and monitoring specialist Keynote, for over three years. Prior to working at Keynote, Robert worked as a Professional Services Consultant at a document management company, Macro 4, where he worked on developing custom web interfaces. He regularly engages with customers and has an in-depth technical knowledge in web development. One of his proudest achievements is developing one of the world’s most popular Open Source Content Management Systems to the masses – Mambo, which now lives on as Joomla!

Robert is an authoritative spokesperson on web performance and regularly participates in industry events on the topic. Robert is passionate about the need to provide the optimum experience for internet users, irrelevant of the device they are using. He advocates a ‘three screen approach’ that provides a consistent experience whether a website is being accessed via mobile, tablet or desktop computer.

About the company

Keynote Systems is the global leader in Internet and mobile cloud monitoring. It provides companies with solutions for continuously improving the online experience. Founded in 1995, Keynote provides testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.


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