The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
How much did we share during the Olympics?
RadiumOne has prepared an interesting infographic about sharing during the Olympics, considering over 300 billion items were shared on the open web in the 17 days. By Lyndan Linnebank.
By Lyndan Linnebank
RadiumOne has developed an infographic showing where the content was shared, the athlete which generated the most shares, which broadcaster shared the most content and how many of us watched the Olympics at work.
· 306 billion pieces of content were shared across the open web;
· 2 million pieces of content were shared during the time Usain Bolt ran the 100 metre final;
· Michael Phelps generated the most online traffic – with more than 3 million items shared each day;
· 2 in 5 British workers watched the Olympics at work – this caused an estimated loss in productivity of £143,829,989.