Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Instagram ads to expand beyond US. Here are some top tips for marketers

Photo app Instagram announced recently that it is to expand its ad offering outside the US and into Canada, the UK and Australia. So what are the learnings that organisations can learn from the first iteration of Instagram ads? New Media Knowledge sought the advice of brand planner Shane O’Leary to learn more. By Chris Lee.

more

How to make the most of Facebook’s latest Pages change

Facebook has changed the layout of its business Pages. New Media Knowledge caught up with integrated marketing experts Collider to learn how brands can make the most of the changes. By Chris Lee.

more

Usability explained: Examples and advice for successful user guidance

FACT-Finder’s Marino Casucci shares advice on best practice for creating successful user guidance in your online shop.

more

Related Articles

World IPv6 Launch marks the beginning of global IPv6

Filed under: All Articles > Industry News
Tags:
By: NMK Created on: June 6th, 2012
Bookmark this article with: Delicious Digg StumbleUpon

Today sees thousands of Internet service providers and websites around the world permanently enable IPv6 for their products and services for the World IPv6 Launch, organised by the Internet Society. By Mike Sapien and David Krozier.

 

By Mike Sapien and David Krozier

More customers are now starting to realise the importance of addressing support for IPv6. Although an obvious catalyst is the lack of IPv4 address space, we at Ovum have seen other factors in the migration or transition to IPv6. The proliferation of devices, mobile access to resources and B2C applications are driving customers to support IPv6.

In addition, this isn’t really a complete migration – it is more of a dual-support capability that will be enabled for many years to come. Ovum research, for an upcoming IPv6 report, has revealed that B2C applications are one of the common drivers for customers, including service providers, moving to IPv6.

Government regulations will also drive this support. We are increasingly seeing government promoting deployment of IPv6. This combined with mobile device support and mobile access to web resources are the main drivers for most businesses. Customers will need to take a good inventory of their IT resources that are now IPv4, have a phased plan for dual IPv4/IPv6 support and implement this plan. This planning also needs to include third-party partners, resources and links that can be easily overlooked. Now is the time for customers to go beyond planning and get to the test and implement phase.

The launch will mark the culmination of ISPs' efforts to turn up commercial IPv6 services. Verizon currently supports enterprise and government customers with native and tunneled IPv6 services. The Verizon LTE network is enabled for IPv6, and the company is testing IPv6 on its FiOS network. AT&T set a 2020 date for full IPv6 deployment and offers IPv6 commercial services on its U-verse network with 6rd tunnels. Comcast has turned up IPv6 services to more than 1% of its residential wireline subscribers, and Time Warner also offers IPv6 to residential subscribers. Around the globe, Internode (Australia) supports IPv6 services with a dual-stack network, and ISPs in Hong Kong as well as KDDI, XS4ALL, and Free Telecom are all offering IPv6 connectivity.

The major equipment hurdle to IPv6 deployment is older CPE. Discussions with equipment vendors have convinced Ovum that implementing IPv6 is mainly a software or firmware issue for most network equipment, although older home residential gateways may require replacement. Most recent vintage computers and servers are IPv6 ready. Microsoft Vista, Windows 7, and MAC OSX 10.7 all have IPv6 enabled by default. Computer users can connect to a website (www.test-ipv6.com) to test the IPv6 readiness of their computer system. For mobile devices, the Android and Apple iOS operating systems enable IPv6 by default, so when IPv6 is enabled by carriers, in many cases user’s equipment will just automatically connect to the Internet using IPv6.

About the authors Mike Sapien is enterprise telecoms analyst and David Krozier is network infrastructure analyst at Ovum.

Ovum provides clients with independent analysis that enables them to make better business and technology decisions. Its research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving the company insight not only into business requirements but also the technology that organizations must support. Ovum is an Informa business.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: