Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Instagram ads to expand beyond US. Here are some top tips for marketers

Photo app Instagram announced recently that it is to expand its ad offering outside the US and into Canada, the UK and Australia. So what are the learnings that organisations can learn from the first iteration of Instagram ads? New Media Knowledge sought the advice of brand planner Shane O’Leary to learn more. By Chris Lee.


How to make the most of Facebook’s latest Pages change

Facebook has changed the layout of its business Pages. New Media Knowledge caught up with integrated marketing experts Collider to learn how brands can make the most of the changes. By Chris Lee.


Usability explained: Examples and advice for successful user guidance

FACT-Finder’s Marino Casucci shares advice on best practice for creating successful user guidance in your online shop.


Related Articles

240 million mobile smartphone users to stream TV services by 2014

Filed under: All Articles > Industry News
By: NMK Created on: May 28th, 2012
Bookmark this article with: Delicious Digg StumbleUpon

Multiscreen TV Services to drive Increase, says Juniper Research. By Charlotte Miller.


By Charlotte Miller

A new report from Juniper Research finds that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. This increase will be driven by a rise in smartphone penetration and a growth in the usage of internet TV and IPTV services.

TV Anytime, Anywhere

The report found that the substantial growth in streamed mobile TV users would arise from a combination of both increased smartphone penetration and, critically, an increasing usage of live and on-demand services both on TVs and PCs. These catch-up and live internet TV services are already allowing users to become their own programme schedulers – mobile allows consumers to take this content away from the home by ‘placeshifting’ it and adding a new dimension to the TV experience.

Access to Time-Critical Content

Another driver for this growth is the need for consumers to be able to access time-critical content such as sports and news as they occur. These types of content are constantly changing and mobile TV allows consumers to become aware of events as they happen – particularly important for sports fans who typically wish to watch games live.

The smartphone really allows the consumer to transport the TV experience out of the home, allowing them to view live and on-demand content while on the move. The ubiquity of free WiFi also allows users of these services to access content without the threat of billshock – driving take up of streamed mobile TV services across all WiFi-enabled mobile devices.

Other key findings from the report include:

    • By 2016, nearly 10% of mobile TV revenues will be generated on tablet devices.

    • Usage of broadcast mobile TV will be minimal outside of the Far East & China.

    • Subscriptions will make up the vast majority of mobile TV revenues.

The Mobile TV ~ What’s On? whitepaper is available to download from the Juniper website together with further details of the full study, Mobile TV: Applications, Devices & Opportunities 2012 – 2016.

About the author

Charlotte Miller is the author of the report, working for Juniper Research, a company which provides research and analytical services to the global hi-tech communications sector, and consultancy, analyst reports and industry commentary.


You must be logged in to comment.

Log into NMK


Lost Password?


For the latest news from NMK enter your email address and click subscribe: