Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

more

The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

more

Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

more

Related Articles

Search Engine Strategies London underlines importance of social search

Filed under: All Articles > Industry News
Tags:
By: NMK Created on: February 27th, 2012
Bookmark this article with: Delicious Digg StumbleUpon

The annual Search Engine Strategies (SES) London conference ran from 20-24 February 2012 and brought the UK’s growing search industry together to assess the key challenges in search marketing. So, just what did attendees learn? One overarching theme was that social search is set to dominate. By Chris Lee.

By Chris Lee

SES London continues to grow in stature, attracting heavyweight speakers, such as Google’s digital marketing evangelist, Avinash Kaushik. Key focuses this year included local mobile search, the growing role of social media influence in search, evolving search engine optimisation (SEO) best practice and paid search strategies.

So what did the attendees make of the event?

In his blog, Andrew Girdwood of digital marketing agency bigmouthmedia – who also spoke at the event – expressed his interest in Google’s hints that quality signals do exist which could affect search results.

“Some SEOs, including this blogger, suggest there is a category of quality signals that could be called ‘author authority’. This is based on very heavy suggestions from Google via Matt Cutts [Google’s SEO blogger] but is not accepted by all SEOs. What is certain is that Google has a new(ish) markup that lets qualified authors connect their content with their Google+ profile and have this connection displayed in the search results,” he wrote.

“Google did not confirm (or re-confirm) today that there was a quality signal collection for authors or that there was a connection between ranking signals and author markup. This is in-line with Google’s typical communication/no comment on the details of their algorithms even though they have previously blogged that trust and expert authors are factors that the Panda [Google’s quality update in 2011] examines,” he continued

Focus on social search

For Jackie Hole, a contributor to SEO blog State of Search, the key emphasis on social search and content marketing was an overarching theme of SES London 2012.

“Success in search and social is not possible if you are not taking the time to put together a well thought out content strategy and deliberately optimising for the keywords and keyword phrases that your prospects are using to find you,” she wrote of her take-outs from Krista LaRiviere of SEO software firm gShift Labs’ speech.

Google’s own SEO tips

In Wednesday’s session Google itself unveiled its top tips for SEO success. Those included:

• Do something cool (compelling content or service)

• Include relevant keywords in your copy

• Be smart about your tags and site architecture

• Attract natural links and votes/+1s/follows

• Sign up for email forwarding with [Google’s] Webmaster Tools

• Stay fresh and relevant (social media sites, new devices)

Social search is therefore becoming more and more relevant to brands, a key learning for Tobias Zehnder, head of operations and innovation for Zurich-based search agency Webrepublic.

“We love to attend SES not only to get new ideas and insights for our daily work as a search engine marketing and AdWords agency, but also to benchmark ourselves against the market on an international level,” he told NMK. “Some of the main takeaways from [Friday’s] sessions are the conclusion that social is gradually becoming a paid game as more and more companies compete for space on the users news feed. Also, social has a growing impact on search: social signals on landing pages, as shown by [BlitzLocal CEO] Dennis Yu in his exciting session, boost conversion rates and help to get most out of search ad budgets.”

The next SES Conference will be in New York, running from 19-23 March 2012.

Comments

qqww123 said:

http://www.2012f50.net http://www.cheapestsoccercleats.net http://www.discountfootballboots.net http://www.2012f50.net/f50.html http://www.2012f50.net/f50/adizero-prime.html http://www.2012f50.net/f50/leather.html http://www.2012f50.net/adipure.html http://www.2012f50.net/adipure/sl.html http://www.2012f50.net/predators.html http://www.2012f50.net/predators/absolion.html http://www.2012f50.net/predators/adipower.html http://www.2012f50.net/cr.html http://www.2012f50.net/cr/safari.html http://www.2012f50.net/cr/superfly-3.html http://www.2012f50.net/cr/superfly-2.html http://www.2012f50.net/cr/vapor-6.html http://www.2012f50.net/cr/victory-2.html http://www.2012f50.net/ctr360.html http://www.2012f50.net/ctr360/maestri-ii.html http://www.2012f50.net/t90.html http://www.2012f50.net/t90/t90-elite.html http://www.2012f50.net/t90/t90-iv.html http://www.2012f50.net/tiempo.html http://www.2012f50.net/turf.html http://www.2012f50.net/indoor.html http://www.cheapestsoccercleats.net/nike.html http://www.cheapestsoccercleats.net/nike/mercurial-vapor-vii.html http://www.cheapestsoccercleats.net/nike/mercurial-superfly-2.html http://www.cheapestsoccercleats.net/nike/superfly-3.html http://www.cheapestsoccercleats.net/nike/mercurial-safari.html http://www.cheapestsoccercleats.net/nike/t90-laser-iv.html http://www.cheapestsoccercleats.net/nike/t90-laser-elite.html http://www.cheapestsoccercleats.net/nike/tiempo-elite.html http://www.cheapestsoccercleats.net/nike/ctr360-maestri-ii.html http://www.cheapestsoccercleats.net/adidas.html http://www.cheapestsoccercleats.net/adidas/f50-adizero-trx.html http://www.cheapestsoccercleats.net/adidas/f50-prime.html http://www.cheapestsoccercleats.net/adidas/adipure-iv.html http://www.cheapestsoccercleats.net/adidas/predator-x.html http://www.cheapestsoccercleats.net/adidas/adipower-predator.html http://www.cheapestsoccercleats.net/adidas/absolion-predator.html http://www.cheapestsoccercleats.net/other.html http://www.discountfootballboots.net/nike-total90.html http://www.discountfootballboots.net/nike-total90/total90-laser-elite.html http://www.discountfootballboots.net/nike-total90/total90-laser-iv.html http://www.discountfootballboots.net/mercurial-vapor.html http://www.discountfootballboots.net/mercurial-vapor/mercurial-vapor-superfly-iii.html http://www.discountfootballboots.net/mercurial-vapor/ii.html http://www.discountfootballboots.net/mercurial-vapor/mercurial-safari.html http://www.discountfootballboots.net/mercurial-vapor/nike-mercurial-indoor.html http://www.discountfootballboots.net/mercurial-vapor/trainers.html http://www.discountfootballboots.net/nike-ctr360.html http://www.discountfootballboots.net/nike-ctr360/maestri-2-elite.html http://www.discountfootballboots.net/nike-tiempo.html http://www.discountfootballboots.net/nike-tiempo/legend-iv-sl.html http://www.discountfootballboots.net/f50-adizero.html http://www.discountfootballboots.net/f50-adizero/adizero-trx.html http://www.discountfootballboots.net/f50-adizero/f50-adizero-prime.html http://www.discountfootballboots.net/f50-adizero/f50-leather.html http://www.discountfootballboots.net/f50-adizero/f50-indoor.html http://www.discountfootballboots.net/f50-adizero/f50-turf.html http://www.discountfootballboots.net/adidas-adipure.html http://www.discountfootballboots.net/adidas-adipure/adipure-iv-trx.html http://www.discountfootballboots.net/adidas-adipure/adidas-adipure-iv-sl-trx.html http://www.discountfootballboots.net/adidas-predator.html http://www.discountfootballboots.net/adidas-predator/adidas-absolion-trx.html http://www.discountfootballboots.net/adidas-predator/adidas-predator-trx.html http://www.discountfootballboots.net/adidas-copa.html

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: