Understand more about Pinterest
StumbleUponAre you looking for somewhere new to interact with customers and people who might buy from your business? Pinterest is a great new social website which will appeal if you like visual images, style and fashion. By Antonia Chitty.
By Antonia Chitty
The site is an interactive pin board where you can pin all the images you love from the Internet and keep them for future reference as well as to share with followers. Right now, this site is growing in popularity, and is visited by crafters, brides, bloggers, collectors and graphic designers alongside social media fans looking for a new fun place to link up.
Pinterest is beneficial for business in a number of ways. Unlike other social media where you attract followers, the users on this site find items and share them. You link up with others who are looking for the same sort of images as those that appeal to you, and follow the ‘boards’ they create, or repin images to your own boards.
People using the site are interested in what is on trend now. This creates real-time trending, invaluable if you want to see the colours and styles that are rising in appeal and ensure that your business keeps up.
If you pin images on your Pinterest board from your main website, this automatically links back to the site. These inbound links can help with SEO and will attract visitors to your website too. Pinterest is a great place to show off your brand. If your business is big on style, the boards are a great way to show how hip or classy your brand is to potential customers. Having your products pinned and raved about will build your brand profile too.
How to Use Pinterest for Business:
1. Create your own Boards. Be creative, do not just simply pin your own products. As with any other social media site, continual self promotion will turn people off. Why not create a local board, ‘ things I love about (my area)’, alongside your favourite fashion, craft or homeware trends, books, shoes, sunglasses, anything that appeals to you and has a strong visual element.
2. Search. Use the Pinterest search facility to find out who else is using the site and seek out images that you like and want to repin to your own boards.
3. Pin. To maximise the effectiveness of Pinterest you need invest time in your pinning: add in a couple of images a day to build up your boards. A great idea is to add the Pinterest bookmarklet. This bookmark can sit above your browser window, and when you see pictures of interest, you simply click on it to pin the image to your boards. To build followers, why not add a ‘pin this button’, to your items in your online store, like the Facebook Like button.
4. Invite. Once you are a member and have built up your boards, don't forget to invite others to the site. Be strategic about this, invite others you'd like to help as well as people who will help promote your business and products.
5. Engage. Search the site to find other products and users you like and start pinning their items on your board alongside making comments. You can also add links to your products in the comment box so long as it is relevant and not just blatant self promotion.
About the author
Antonia Chitty is an author and an entrepreneur at ACE Inspire.
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