Citizen journalism: Opportunity or threat to traditional media?
Another day, another news story breaks on microblogging network Twitter. As Twitter continues to cement its role as a core go-to tool for established media journalists, is ‘citizen journalism’ an opportunity or a threat to traditional media outlets? By Chris Lee.
By Chris Lee
As soon as Osama bin Laden’s death been publicly announced in May 2011, stories emerged that the whole drama of bin Laden’s shooting had been revealed in real time on Twitter by a man living near his Pakistani compound.
So-called ‘citizen journalism’ is nothing new – NMK last took a look at the subject in 2008 – but it has changed dramatically the way traditional media outlets source their stories. But as mobile access to social networks increases, coupled with the ability to take high quality pictures or video and upload them to the Web, is citizen journalism proving to be an opportunity or a threat to traditional media outlets?
For Hans Eriksson, executive chairman of video streaming service Bambuser, citizen journalism provides valuable real time eye witness accounts of events that readers and viewers can identify with.
“Mobile devices and social networks have clearly changed the way information is shared, as users are capable of documenting events, opinions and media instantaneously to the Web, and thus creating their own real time news closer to the scene faster and closer to what's happening than traditional media can do,” Eriksson said. “People believe first-hand accounts – meaning citizen journalists have a role to play and its importance will increase massively.”
Adding context to citizen journalism
Media outlets have a responsibility to verify the accuracy of emerging footage and add context to it before presenting it to the public, according to Claire Thompson of PR consultancy Waves PR. She argued that the likes of the BBC and The Guardian lead the way in terms of using first-hand account material, often marking source material as “unverified”.
Thompson told NMK: “I think we have to leave behind our old 'media literacy' and understand that it’s the person, not the medium, that counts when attributing a value to content - so user-generated content (UGC) from the frontline in a war zone carries an element of authority (because it was there and we weren't) that, over time, needs verifying. What the time lag is on verification will be tested over time. Our naturally lagging legal systems are going to have to find new ways to cope, which will eventually establish some clear guidelines.”
Thompson believes that the greatest emerging challenge could prove to be user-curated information, where platforms such as curated.by and paper.li allow individuals to become publishers. Thompson said that while these currently reach people in thousands at best, they can't really be held in same category of influence as places with vast visitor numbers like The Guardian, but it is worth observing this space to see who takes a lead and how they develop over time.
Citizens are not journalists
Freelance technology journalist Adrian Bridgwater believes that, while citizens have some role to play in the providing first-hand accounts at breaking news events, the additional context and analysis should be left to the professionals.
Bridgwater told NMK: “Speaking as a journalist, I think there is a profound difference between professional and amateur written content. While we value beyond measure the man who tweeted his picture of the plane that landed in the Hudson River in New York, we do not want to read his 'emotional personal blog account' afterwards. Leave that to the reporters, who will dress the story with the appropriate level of vinaigrette seasoning and 'point' to comments from the man's blog to provide tasty croutons that leave us (the readers) satisfied and ultimately replete afterwards. What's next? Citizen orthopaedic surgeons? Save us the misery please.”