By Nikki Alvey

ADTECH, AOL Advertising’s global ad serving platform, announced today a new addition to its suite of ad management offerings, ADTECH Lite. With the launch of ADTECH Lite, the industry’s leading global ad management platform is now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow in a global marketplace.

“At ADTECH, we understand that every business has unique capabilities, needs and goals, and ADTECH Lite has been designed as a free offering to support growth for businesses of any size,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Product and Technologies. “In offering ADTECH Lite, we are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way.”

With ADTECH Lite, small to mid-sized publishers and advertisers serving 50mm impressions or less will now have the opportunity to utilise a rich ad management technology. ADTECH’s core mission is to facilitate efficiency in ad serving and data management processes, and enable return on digital advertising campaigns. Its integrated and IAB certified ad serving platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH Lite is a trim version of ADTECH’s premium product, offered free-of-charge to publishers and advertisings serving 50mm impressions or less, but with the flexibility for each company to select advanced features of their choice at an additional cost.

About the author

Nikki Alvey is director at Media Hound PR, a PR agency for ADTECH.

About ADTECH

ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.