By Kara Trivunovic

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, announced recently a new industry report that analyses email marketing campaigns from leading daily deal sites to provide marketers with best practices and recommendations for differentiating their brands in a crowded marketplace.

Titled "How Daily Deal Sites Capitalise On Email Marketing," this valuable free resource provides unique insight on the current state of the daily deal industry and how group buying and flash sale sites are leveraging email to drive conversions and customer engagement.

Email marketing plays a critical role in driving customers to the daily deals being offered by companies like Groupon, LivingSocial, HauteLook and zulily. However, with more than 650 daily deal sites in the U.S. alone, email marketers at these companies need to leverage the channel more effectively than ever before to stand out from the inbox clutter and build brand loyalty. By analysing the email marketing campaigns of nine leading group buying and flash sale sites, this report uncovers the strategies and technologies that these companies are using to grow their businesses in an extremely competitive environment.

See below the key findings of the report “How Daily Deal Sites Capitalise on Email Marketing”:

•Increasing relevancy through dynamic content is essential for driving conversions and maintaining customer satisfaction;

•Delivering millions of personalised sales event alerts within a 10-minute window prior to a sale creates a sense of urgency and ensures equal access to limited inventory;

•Providing mechanisms for consumers to dictate preferences and frequency can help reduce fatigue with daily messages;

•Creating an engaging brand personality that permeates through all communications and offers selections can help build customer loyalty with key audiences.

The intense competition in the daily deal industry is forcing email marketers to forge new ground when it comes to the relevancy and timing of their daily sales alert messages. By showcasing the tactics that are driving revenue and repeat customers - as well as those that could be improved - this report provides email marketers with a valuable resource for improving the performance of their programmes, whether they're in the daily deal industry or not.

Free Download: www.strongmail.com/dailydeal  

About the author and StrongMail

Kara Trivunovic is Senior Director of Strategic Services at StrongMail. StrongMail aims to empower leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Among their clients there are brands such as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price.

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