By Tom Woods

StrongMail, a provider of online marketing solutions for email and social media, has announced that its email and social CRM agency ThreadMarketing is presenting an upcoming webinar for Fortune 2000 marketers entitled, "A Marketer's Guide to Social CRM." This free webinar is being held on Wednesday, September 22, 2010, and will feature expert advice from Altimeter Group analyst Jeremiah Owyang and ThreadMarketing managing director, Michael Della Penna.

Leveraging social CRM to improve your existing marketing programmes comes down to first learning the core principles behind this powerful new strategy, and then understanding how to effectively apply them. This interactive webinar will show you how to get started with social CRM, including a case study showcasing how a major brand was able to identify and connect with their best customers to increase sales and lifetime value. Don’t miss this opportunity to learn from recognised social CRM experts and get your questions answered in an extensive Q&A session.

Title: "A Marketer's Guide to Social CRM"

Date: Wednesday, September 22, 2010

Time: 11:00am PT / 7:00pm BST

Free Registration: www.strongmail.com/socialcrm

Webinar Topics:

- The driving principles of social CRM and how to apply them

- How to leverage data from multiple channels to anticipate consumer activity

- Tactics for driving customer engagement, sales and brand loyalty

- A major brand case study detailing how to drive revenue and customer satisfaction

Speakers:

· Jeremiah Owyang, Partner, Altimeter Group

· Michael Della Penna, Managing Director, ThreadMarketing, A StrongMail Company

About ThreadMarketing

ThreadMarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, ThreadMarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Learn more about ThreadMarketing at www.threadmarketing.com, or follow us online at http://www.twitter.com/threadmarketing or http://www.facebook.com/threadmarketing.

About StrongMail Systems, Inc.

StrongMail enables marketers to forge connections with their customers through email marketing and social media. Learn more at www.strongmail.com, or follow the company online at http://www.twitter.com/StrongMail or www.facebook.com/StrongMail.