By Nick Sheridan

The 2010 Creative Media Workforce and Employer Surveys will provide the most comprehensive profile of working life in the UK's Creative Media Industries. They will also provide an assessment of how the industry is faring in the current global economic climate.

The deadline for people to take part has now been extended to Thursday, 30 September. Simply visit www.skillset.org/playyourpart or email research@skillset.org if you would prefer to be contacted by telephone.

Employers and workers will be asked about their skills needs, experience of training and recruitment, future plans and working patterns. Findings will be used to directly inform Skillset’s ongoing work with the Creative Media Industries – and make sure they remain a world leader.

They will, for example, help Skillset to pinpoint future training support, issues affecting the sector and spot trends that could lead to skills shortages or over-supply. The Sector Skills Council will tailor interventions and allocate funding to have the most significant immediate benefit to the sector.

Skillset’s unparalleled resource of labour market information has also been instrumental in informing debate about broad issues that are affecting our industries.

Skillset’s chief executive, Dinah Caine, said: “These surveys play such an important role for the whole of the Creative Media sector. They directly and quickly shape all of our work with our industries, including planning future training support, pinpointing skills gaps and determining what more we can do to make sure our sector remains a world leader.”

For more information contact: Skillset press and PR officer Nick Sheridan on 0207 713 9854 or nicks@skillset.org; or Skillset press and PR manager Jennifer Walters on 0207 713 9812 or jenniferw@skillset.org.

Skillset is the Sector Skills Council (SSC) for Creative Media, with responsibility for 60 per cent of the UK Creative Industries. This comprises TV, film, radio, interactive media, animation, computer games, facilities, photo imaging, publishing, advertising and fashion and textiles. SSCs are licensed by the UK Government and by Ministers in the devolved administrations to tackle the skills and productivity challenge by sector. They are independent, UK-wide organisations, are employer-led, and actively involve trade unions, professional bodies and other stakeholders in the industry.