Can you keep it up in the World Cup Win Dough?
StumbleUponERASMUS and D&AD 2010 interactive poster campaign launches the New Blood Festival. They offer a window, and you have a World Cup on our hands. So what are we going to do about? By Robin Dhara.
By Robin Dhara
To kick start the event the D&AD has teamed up with Erasmus in Shoreditch to launch the “World Cup Win Dough”, a cutting edge slice of crowd-sourced interactive meets digital-physical game that has the balls to ask ‘How long can you keep it up’?
From Friday 11th June, members of the public will be invited to test their football skills in front of passers by at the Erasmus window, all vying for the chance to win £1,000 cold, hard cash as a unique celebration of the World Cup and the D&AD’s New Blood Festival, which runs at the same time.
Six finalists will then be called in for extra time and given the opportunity to fight it out for the grand title of Keepy Upsy Champion.
The competition will run weekdays 12 to 2pm and Saturday 10 to 12pm until the final whistle is blown on 26th June. Live feeds will be posted online on YouTube, Flicker, Tumbler, Twitter and Facebook in real time.
The idea was created by design team Leandra Carneiro and Emily Konstantinidis who entered a D&AD competition, launched by Erasmus for the chance to design an eye catching installation in time for the World Cup.
Graeme Dignan of Erasmus comments: “The idea is simple. D&AD Competition winners wanted to design it as bait, as a lure to tear people away from their sofas and get them playing a bit of footy themselves over the coming four weeks.”
So the production budget became the Jules Rimet trophy for our very own tournament, and all you need to do to get your hands on it is keep a football off the ground for longer than anyone else — as long as you do it right here in our window and, of course, within the laws of the beautiful game. Any swearing and, trust us, you’ll see red, and all participants will be rigorously tested for performance enhancing drugs. Of course.
The entire event will be tracked online using free tools and social media to keep everyone informed. The top eight entrants will then be invited back for a fitting World Cup Win Dough Final to fight it out for the trophy (cash).
So if you think you have the stamina to go the distance, don’t sit on the side lines: take to the pitch, you might just be a success!
To follow how the entrants are doing, or maybe just for a laugh during your lunch break, viewers can follow the campaign on:
http://www.facebook.com/worldcupwindough
http://twitter.com/worldcupwindow
Comments
You must be logged in to comment.