By Marian Salzman

The One Young World summit has engaged the power of social media through multiple channels to develop the kind of following normally reserved for major album or film launches. With over 4,400 Facebook members (http://www.facebook.com/home.php?#/OneYoungWorld?ref=mf), 29,000 users of OYW's Facebook applications, and thousands of views of videos on the One Young World Youtube channel, the summit has quickly grown to a good example of how the Internet and power of new media can be used for social change.

Focusing six plenary sessions focusing on topics as far ranging as the The Role of Global Business in Shaping Society through to Developing Political Leadership for a positive future, the findings and resolutions from the Summit will be streamed live through www.oneyoungworld.com and also submitted to the G8, the G20 and the United Nations.

In the meantime however, people wishing to participate in the event online can log onto the Facebook, YouTube and Twitter channels and follow the news and views as they happen.

We’re also going to be giving NMK viewers a sneak peek at the new website due to launch this week, which will enable people to to submit their own questions that will be given to delegates attending the summit.

Event details

One Young World Summit

When and where: 8th-10th February 2010, ExCel Centre London

Annan, Tutu and Geldof are Among the Counselors Advising Young Delegates

One Young World (www.oneyoungworld.com), dubbed Young Davos by some media outlets, is the world’s first global youth leadership summit. Bringing together several hundred delegates age 25 and under from the world’s 192 countries, One Young World combines the social power of the Internet with the energy and ideas of global youth to address the most challenging issues of today. Founded by David Jones, global CEO of Havas Worldwide, and Kate Robertson, Euro RSCG group chairman, One Young World focuses on six plenary sessions covering six global concerns:

* Developing Political Leadership for a positive future

* Global Business and its role in shaping society through the economy

* Inter-faith dialogue

* The Environment and its protection

* The Media, its changing identity and its power

* Global Health, its polarities and impact

The Inaugural One Young World Summit, takes place in London beginning February 8th and is a first but crucial step in giving world youth a forum and a voice to define their own consensus on critical world issues. The mandate for the several hundred delegates, chosen to proportionally represent the world’s nations, is to begin their tenure as world leaders by confronting today’s challenges as a united international group. Guiding the several hundred delegates is a set of pre-eminent world leaders including:

* Kofi Annan, Nobel Peace Laureate (Ghana)

* Osvald M. Bjelland, Founder and Chairman, Xyntéo (Norway)

* John Browne, Cross-Bench Lord (U.K.)

* Ken Costa, Chairman, Lazard International (U.K.)

* Santanu Das, Founder, TranSwitch Corp. (India)

* Martin Davidson, CEO, the British Council (U.K.)

*Tony Fernandes, CEO and Founder, AirAsia (Malaysia)

* Bob Geldof, Musician and Activist (Ireland)

* Nick Haysom, Director of Politics, the United Nations (South Africa)

* David Jones, Global CEO, Havas Worldwide (U.K.)

* John Kerry, U.S. Senator (U.S.)

* Elio Leoni-Sceti, Global CEO, EMI Music (Italy)

* Harald Ludwig, Co-Chairman, Lionsgate Entertainment (Canada)

* Oscar Morales, Founder, One Million Voices Against FARC (Colombia)

* Richard Sambrook, Director, BBC Global News (U.K.)

* Carole Stone, Managing Director, YouGovStone (U.K.)

* Alejandro Toledo, Former President, Peru (Peru)

* Desmond Tutu, Nobel Peace Laureate (South Africa)

* Muhammad Yunus, Nobel Peace Laureate (Bangladesh)

* Zhang Deguang, First Secretary-General of Shanghai Cooperation Organization (China)

One Young World aims to give young people of leadership calibre a high-profile platform for their views. The counsellors are united in their belief that young people should have the right to influence world leaders on the legacy for future generations regarding many of the problems of global importance the world faces today. One of the compelling aspects of the conference is that the delegates will speak their minds and put forth resolutions that are not influenced by special interest groups.

Schedule

After an official welcome by London Mayor Boris Johnson on February 8th at Old Billingsgate Market, One Young World delegates will kick off the summit with a session called “The Environment and Its Protection,” guided by One Young World counselors Kofi Annan and Sir Bob Geldof.

Each of six sessions will feature addresses from six delegates and counsellors, a vote by attending delegates on its particular draft resolution, then an announcement of the voting results. Other sessions taking place include:

* Interfaith Dialogue

* The Role of Global Business

* The Changing Media

* Global Health

* Politics for a Positive Future

All One Young World sessions will be streamed online and available through real-time updates at www.oneyoungworld.com. A series of 30-minute addresses to delegates will also be interspersed throughout the summit, on topics ranging from Social Responsibility by Nobel Laureate Muhammed Yunus and Global Dignity presented by HRH Crown Prince Hakon on Norway. People under 30 changed the way we communicate, founding companies such as Google and Facebook. They helped propel Barack Obama into the presidency, thereby starting to restore America’s stature in the world. And they traded the Me Generation materialism of their parents for a genuine passion for good, forcing businesses of all stripes to clean up their act and pay up on their promises of social responsibility.

Important links

See the article below, on the Huffington Post, by global trendspotter Marian Salzman who is one of the key organisers of this summit.

http://www.huffingtonpost.com/marian-salzman/post_488_b_439326.html

Also, please find the following links and embed codes below

Bob Geldof Talks about One Young World

http://www.youtube.com/watch?v=CIQ0FaqMqLQ

Kofi Annan talks to One Young World

http://www.youtube.com/watch?v=OWuwpGMRZjw

David Jones interviewed Live at Davos 2010

http://live.reuters.com/uk/Event/Davos_2010?Page=4

About Marian Salzman and Euro RSCG Worldwide

Marian Salzman is president of Euro RSCG Worldwide PR, a leading integrated marketing communications agency, the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA ) (Paris: HAV.PA ).