By Richard Wood

Product Extension adverts which contain a + symbol in the bottom left hand corner, turns current text-only based AdWords adverts into a selection of image-based ads displaying a full range of products from a specific retailer. This enables them to present more detailed information, including pricing. This new feature is set to dramatically increase web presence and will help to gain additional exposure for individual businesses and their products literally overnight.

As a result, Google Product Extensions are being billed as a must for retailers looking to maximise sales and web presence, especially as Google receives over 2 billion searches a day.

Google Product Extensions have already proven to be very successful in the United States raising response rates between 3 and 5% with sales at that level or higher.

As a selected Agency Partner, UK based company Gillissa was invited by Google last year to participate in a limited implementation of the beta service in the UK, using Feed Manager as the means to load verified and accurate date into Google to get the most from Product Extensions.

Google Product Extensions gives the retailer more strongly product-focused ads which are being seen by more targeted visitors. This feature will give higher brand visibility and will give individuals an enhanced visitor experience by making the ad larger and more eye catching with more detailed information on the products being offered including images, product information and pricing.

About the author

Richard Wood is a Qualified Google Advertising Professional with extensive experience of marketing e-commerce stores, both large and small. As MD of Gillissa, Richard’s expertise is in the provision of professional paid internet search advertising through Pay Per Click and other online media. Gillissa is an accredited Google Adwords agency and strategic partner, gained as a consequence of the volume of internet advertising they manage on behalf of their clients. Richard has pioneered a unique system to help his clients sell their products online and has been refining his Feed Manager™ since its launch as a full commercial service in Autumn 2008.

About the company

Gillissa provides Internet marketing for businesses that are serious about making money. Specialising in maximising your Return On Investment (ROI). Gillissa combines market intelligence, industry experience, technical and artistic skills to make Internet marketing profitable. Gillissa was founded in February 2004 and is a search marketing specialist and a Google strategic partner.

www.gillissa.co.uk