The hardest things we learn — how to speak and many other life skills — we learn mainly through self-directed improvisation. That method didn’t scale to meet the needs of industrial society, but as those needs change and the sophistication of online resources and tools make self-organised learning scalable, the time is right for agile, improvised learning methods to reassert themselves, argues David Jennings.
Media communication company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media. By John Shewell.
Targeting local audiences is a key aim for many businesses, but they can be difficult to reach. This article explores five digital tools and services that can help companies cut through the noise and get their messages across to local customers. By Chris Bunyan.
With around one per cent of all UK search entries focussed on property, the market for property search has become increasingly competitive. One recent addition to the UK online property search market is Upad, a site which enables landlords to advertise their properties across multiple property websites. New Media Knowledge caught up with Upad’s founder to learn more.
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers. more
Sarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes.
NMK’s Chris Lee caught up with her to see how Tepilo works and gets her advice on how to set up an Internet business.
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