Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

more

SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

more

The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

more

Related Articles

Podcast Seven: NMK Talks to the Mobile Marketing Association

Filed under: All Articles > In Practice
By: NMK Created on: June 16th, 2009
Bookmark this article with: Delicious Digg StumbleUpon

This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.

Paul Berney is managing director, Europe, for the MMA, and Clare Grant, who also heads up communications at mobile marketing technology firm Velti, has recently been added to the MMA’s 2009 European Board of Directors.

paulb claremma

Get to the Audio

Download/Play just this episode using your MP3 player:

podcast7

or subscribe to the feed to have our podcasts delivered to iTunes or your feed reader of choice whenever they are published:

The Podcast Feed (RSS)

iTunes Store Link (free)

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: