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“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
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NMK Podcast - Episode Two
The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.
This week, NMK talks word of mouth marketing with Mike Rowe, managing director of specialist word of mouth agency 1000heads. Rowe formed the company in 2000 to help companies understand online conversations around products and brands and enable them to engage more effectively with that audience. 1000heads has worked with the likes of Nokia, 3, Sky TV and Toshiba.
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Episode Two - MP3 Format - Mike Rowe
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