Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

more

Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

more

SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

more

Related Articles

NMK Podcast - Episode Two

Filed under: All Articles > In Practice
By: NMK Created on: May 7th, 2009
Bookmark this article with: Delicious Digg StumbleUpon

The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.

This week, NMK talks word of mouth marketing with Mike Rowe, managing director of specialist word of mouth agency 1000heads. Rowe formed the company in 2000 to help companies understand online conversations around products and brands and enable them to engage more effectively with that audience. 1000heads has worked with the likes of Nokia, 3, Sky TV and Toshiba.

mikerowe

Get to the Audio

Download/Play just this episode using your MP3 player:

Episode Two - MP3 Format - Mike Rowe

or subscribe to the feed to have our podcasts delivered to iTunes or your feed reader of choice whenever they are published:

The Podcast Feed (RSS)

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: