Latest Articles

How to evaluate your business idea

All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.

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Humour wins on social media, study finds

Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.

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The Future High Streets Forum and multichannel retailing

The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.

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• Just one in 10 businesses preparing for overhaul of the internet addressing system
• Marketing strategy - the long and the short of it
• UK digital community responds to the “Instagram Act”
• Content marketing more than just a buzzword
• Mobile and tablet ad spend surges
• The Inbox Abyss: Marketing emails sent before business hours go unread
• Translating the big data language problem

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