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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

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International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

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NMK Podcast - Episode Two

Filed under: All Articles > In Practice
By: NMK Created on: May 7th, 2009
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The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.

This week, NMK talks word of mouth marketing with Mike Rowe, managing director of specialist word of mouth agency 1000heads. Rowe formed the company in 2000 to help companies understand online conversations around products and brands and enable them to engage more effectively with that audience. 1000heads has worked with the likes of Nokia, 3, Sky TV and Toshiba.

mikerowe

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