All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend. more
NMK Podcast - Episode Two
The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.
This week, NMK talks word of mouth marketing with Mike Rowe, managing director of specialist word of mouth agency 1000heads. Rowe formed the company in 2000 to help companies understand online conversations around products and brands and enable them to engage more effectively with that audience. 1000heads has worked with the likes of Nokia, 3, Sky TV and Toshiba.
Get to the Audio
Download/Play just this episode using your MP3 player:
Episode Two - MP3 Format - Mike Rowe
or subscribe to the feed to have our podcasts delivered to iTunes or your feed reader of choice whenever they are published:
The Podcast Feed (RSS)