Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

more

Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

more

International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

more

Related Articles

Change of Voice: Interview with voice-to-content developer SpinVox

By: NMK Created on: February 27th, 2009
Bookmark this article with: Delicious Digg StumbleUpon

The choice of channels in which humans have to communicate with and update their friends, family and associates has grown inexorable in the last decade. One growing channel is the instant conversion of voice-to-content. New Media Knowledge met a UK innovator pioneering the technology.

The recent Mobile World Congress (MWC) in Barcelona brought together some developers from all spheres of the mobile sector. One exhibitor was UK voice-to-content firm SpinVox whose technology converts the spoken word into text which is used mainly either to transform voicemails into SMS text messages and emails or to blog and microblog. To date the company claims to have enabled more than 100 million message conversions.

NMK met up with the company’s social media specialist James Whatley at the show to learn more about the potential for voice-to-content technology and where it’s currently being used.

whatley

Out of Time

“It’s seven times quicker to ‘read’ voicemails than listen to them,” Whatley argued. “That’s a big saving for the consumer over listening to their voicemails.”

SpinVox has developed its own Voice Message Conversion System (VMCS) which the company says fairly represents voice as text content. VMCS differs from Automatic Speech Recognition (ASR), which the company says works well for desktop dictation but is not apt for the telephone as ASR cannot recognise meaning. VMCS contains artificial intelligence semantic systems that assist in finding a meaningful answer.

“The system understands nuance,” said Whatley. “There are around 600,000 words in the English language and a lot of slang, so the system needs to understand and process this information accurately.”

The system can record voicemails up to three minutes long and has so far saved users more than three million hours combined, the company says.

Vocal Networking

Voice-to-text conversion is tailor-made for the microblogging era, according to Whatley, and even celebrity microblogger Stephen Fry is a user.

“We’re working with the likes of Ping.fm, Facebook, Twitter and MySpace to enable people to share their moments with friends,” he said. To illustrate, Whatley instantly updated his Twitter status via his mobile phone to read that he was currently in an interview with NMK.

“People want to update on the move and talking is so much easier and quicker than typing it all out,” he added.

Wordsmiths

The world’s first ever voice-to-text sermon took place in November last year at St. Christopher’s Church in Esher, Surrey. The Reverend John Kronenberg’s sermon was delivered via SpinVox directly into parishioners’ mail inboxes live, which enabled church goers who couldn’t attend to hear the service.

SpinVox’s voice-to-content system is also being used by various organisations to better service youth audiences. Debate Mate is the first national peer-to-peer debating programme in the UK and encourages state schoolchildren to volunteer in discussions to “celebrate the power of oral expression”, SpinVox says.

Music television channel MTV also uses the company’s voice-to-text technology extensively. The channel’s BOOM! campaign encourages young people to use creative media skills via their local youth group. MTV also helps its viewers to share stories anonymously to think more about sexual health.

Lost in Translation

The company announced at MWC that is has launched Portuguese and Italian versions of its voice-to-content technology, adding to its existing English, French, German and Spanish offerings.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: