Latest Articles

Cancer Research UK turns to the cloud to raise funds

Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.

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Apple ousts LG as third largest mobile phone vendor by volume following 4Q11 results

Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.

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Channel 4 Education launches SuperMes

Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.

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• Uncovering the true value of mobile apps to business
• Email marketing and social media are top areas of investment in 2012
• International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises
• How apps are changing the way people make business and marketing decisions
• The DIY University or Business School: how to build your own agile learning experience with social media
• DWPub releases new ‘Social media in the public sector’ whitepaper
• Using digital marketing to target local audiences

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• Mobile Retailing is on the Move

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• Hot Property: Real Estate’s Online Revolution

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• NMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome

  The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services. more

• Podcast Seven: NMK Talks to the Mobile Marketing Association

  This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more