The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
In the end of April, Google’s settlement offer to the EU Competition Commission was revealed. Predictably, the offer was pretty half-hearted. But the UK online comparison industry, which will be heavily affected, has so far remained publicly silent. By Will Becker.
A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search. more
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet. more
Most managers are not currently equipped with the knowledge necessary to facilitate real organizational and business change. They lack the frame of learning required to excel beyond ecommerce, and towards eBusiness. Christopher Skinner, from MakeBuzz, discusses the theme in this article to New Media Knowledge. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion. more
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Business Sites Handicapping SEO
Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users.
According to Graham Charlton, researcher for online publisher, e-consultancy not only are business missing out on a "vast potential market", but they also run the risk of negatively impacting on their search engine optimisation rankings.
Poor accessibility equals poor SEO
The same characteristics and applications which make sites easier to use, also appeal to search engine spiders. This means that optimised sites are more likely to be ranked higher on search engine results pages.
In the UK alone, there are currently around eight-and-a-half million disabled Internet users, three and a half million of which are unable to use a keyboard.
This is a huge online market and companies failing to make their sites easily accessible and simple to interact with will be missing out.
"The key thing is that if your website is not accessible to these people, you are missing out on a vast potential market and the other thing is that if your website's not accessible for disabled users, the chances are that your search engine optimisation is not that great either," said Charlton.
Travel sector weak
Earlier this year, it was found that the travel sector was one of the main culprits in failing to make their online services accessible for disabled people.
Lyndsay Menzies, Managing Director of online marketing firm, bigmouthmedia UK advises companies to consider not only the accessibility of the site, but also the various stages of the user's journey.
"By not ensuring web sites are accessible and well optimised, companies will miss out on traffic and possible conversions from the significant proportion of the UK who have some form of disability, learning difficulty or low level literacy which affects the way they use the Internet and websites," said Menzies.
"Disabled users searching for products and services may use the same or similar search terms as able users would use. However, companies can also optimise for specific needs by targeting keywords with intent such as 'big button mobile phones' and 'disabled online dating'."