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9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
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The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
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With the value of mobile vouchers set to exceed $43 billion globally by 2016 according to a recent study, how can organisations ensure that mobile vouchers work to their advantage? New Media Knowledge caught up with a leading mobile expert to learn more. By Chris Lee.
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This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.
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The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
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Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
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The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
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In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.
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Interesting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.
The Matt project aims to deliver a new web app that can update multiple Twitter accounts at the same time. And they're making it in five days.
The intriguing part of the project is perhaps not so much the product that comes out at the end, but the process of its development. Matt is being live-blogged and occasionally videoed in real time. The whole of the second day of development, strategy and marketing is currently available here, for example.
The application will use the Django and Adobe AIR frameworks, as far as the latest news suggests.
Whether it will work, or be of any practical use, remains to be seen. While a number of more business-oriented people maintain multiple Twitter accounts, the mass appeal of that remains to be seen and updating them all with the same message smells suspiciously of spam. However, the actual functionality of the app remains under discussion until Thursday 3rd, so we are cautious of making any judgement.
The process of development - high speed, public and open to comment - is, to our knowledge, unique at this point outside publicly staged events. Broadcasting your team meeting about the features and design of a web application is a brave step, but allows interested and intelligent individuals to add value to projects. In this entry, for example, a number of people pass comment on the logo design. Sadly, though, it doesn't appear that the source code is open to comment or intervention, which might have made for some very interesting footage.
Is this PR or the future of product design? At the moment, we'd suggest that PR will be the major gain, but that really depends on how useful 'Matt' turns out to be. We'd be interested to hear your views.
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