The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking. more
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond. more
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more. more
Facebook Offers Chat
Facebook has officially launched its new chat application for the members of the social network.
The new application is already seen by many to be a strong rival to the more established IM tools such as Yahoo! Chat and Facebook investor, Microsoft’s Windows Live Messenger.
A chat bar at the foot of the browser shows which friends are online at any time. Users can communicate with their friends in real-time rather than through email messages or wall posts. Notifications will also be sent through this new application.
It can also be accessed from any Internet enabled computer as it does not require downloading any client software. Facebook Chat is being gradually rolled out across the social networking site’s 70 million or so users.
"Chat is by no means a new concept, as instant messaging systems have been around for over a decade", says Josh Wiseman, engineering lead at Facebook on the company’s blog.
"But just as other features on Facebook have allowed friends to communicate more efficiently than before, we hope Facebook Chat will make it easier to connect instantly."
Facebook Chat undoubtedly will be popular with users. However, according to Mickael Remond, CEO of ProcessOne, an instant messaging company, the lack of integration with other IM tools is a disappointment.
"At the moment Facebook Chat has only been released to a few testers, but once it goes live the chat facility will probably encourage greater use of Facebook and build a much stronger community feeling for users of the site," he said.
"However, by offering chat, Facebook will be further fragmenting the instant messaging space, which is already rather disjointed, and users are likely to become increasingly frustrated at the lack of interoperability between the various different public IM services. There is already pressure for IM services to be based on a standard protocol, as with email 10 years ago. This may encourage Facebook to adopt an open standards approach, such as adapting XMPP (eXtensible Messaging and Presence Protocol) in the same way that social networking sites like Twitter have done."