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Beers & Innovation: VRM

By: NMK Created on: March 18th, 2008
Bookmark this article with: Delicious Digg StumbleUpon

At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

Date: 18th March
Time: 18:00 - 20:30
Venue: Bath House, 96 Dean St, London, W1D 3TD
Price: £25
Booking: At present, bookings must be made via email to Ingrid Fiszpan -  i.fiszpan@wmin.ac.uk -  who will contact you for further details, or by phone to +44 (0)20 7915 5412 during office hours. Only credit cards can be accepted for payment.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.

The panel will feature the UK’s leading thinkers on this subject:

JP Rangaswami - CIO BT Global Arm and Confused of Calcutta (Unfortunately, JP has been called away on other business.)

Jeremy Ruston - Head of Open Source Innovation, BT, and author of TiddlyWiki

Adriana Lukas - Media Influencer and Big Blog Company

Alan Patrick - Broadstuff and Broadsight

This session promises to be very popular for anyone who cares about internet marketing, privacy and the latest trends. Book early!

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