Latest Articles

Made by Many and Used by High-Flyers

BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London.

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Citizen Journalism Set For A Boost

With a new range of affordable digital camcorders hitting the shelves this week, NMK takes a closer look at the continuing rise of ‘citizen journalism’.

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i-design 08 - 3D to 5D

The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two.

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• Online Advertising Bucks Flagging Market
• ITV’s Overlay Advertising Trial Panned
• More Web 2.0 Needed In Schools
• UK Council for Child Internet Safety Launches
• US Presidential Election Gets Social
• i-design 08 - Brendan Dawes, My Interactive
• i-design 08 - Simon Waterfall

Related Articles

• Made by Many and Used by High-Flyers

  BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• ITV’s Overlay Advertising Trial Panned

  Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more

• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

Related Events

Battle of Ideas

When: November 1st, 2008
Location: Royal College of Art, Kensington Gore, London SW7 2EU
Price: £80.00 Reduced to £30.00 if you are eligible for a discount.

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EconMusic

When: September 23rd, 2008
Location: Natural History Museum
Price: Reduced to £0.00 if you are eligible for a discount.

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Beers & Innovation: Coming of Age

When: May 27th, 2008
Location: Orchid (formerly CC Club)
Price: Reduced to £25.00 if you are eligible for a discount.

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Marketing 07: 4th Annual Marketing Summit (WTG Events)

When: June 11th, 2007
Location: Novotel London West, London
Price: Reduced to £934.00 if you are eligible for a discount.

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Beers and Innovation 7: Do agencies innovate? (NMK)

When: January 30th, 2007
Location: Albannach, 66 Trafagar Square, London WC2N 5DS
Price: Reduced to £15.00 if you are eligible for a discount.

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Beers & Innovation: VRM

At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

Date: 18th March
Time: 18:00 - 20:30
Venue: Bath House, 96 Dean St, London, W1D 3TD
Price: £25
Booking: At present, bookings must be made via email to Ingrid Fiszpan -  i.fiszpan@wmin.ac.uk -  who will contact you for further details, or by phone to +44 (0)20 7915 5412 during office hours. Only credit cards can be accepted for payment.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.

The panel will feature the UK’s leading thinkers on this subject:

JP Rangaswami - CIO BT Global Arm and Confused of Calcutta (Unfortunately, JP has been called away on other business.)

Jeremy Ruston - Head of Open Source Innovation, BT, and author of TiddlyWiki

Adriana Lukas - Media Influencer and Big Blog Company

Alan Patrick - Broadstuff and Broadsight

This session promises to be very popular for anyone who cares about internet marketing, privacy and the latest trends. Book early!