Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.
Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer. more
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign. more
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video. more
Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why. more
Many thanks to George Grylls for taking videos of the iDesign conference on September 18. The first 23 of these have now been uploaded to YouTube.
There are several hours of video here, so we have indexed them here by topic so you can skip to the ones that are most relevant to your own concerns. The sound can be variable - so you may actually prefer the podcasts for some of the sections.
Simon Waterfall introduces the themes of the day.
Part 1 - Tom Campbell; continued in Part 2 here. (on the work of the LDA)
Part 3 - David Kester; continued in Part 4 here. (on the design industry)
Dr. Nick Baylis has asked us not to publish videos or podcasts of his performance.
Part 7 - Bill Thompson; continued in Part 8, with the Q&A session after this in Parts 9, 10 and 11. (technology as a positive force; debate over this)
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