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Related Events

Virtual Worlds Forum

When: October 6th, 2008
Location: The Bridge, Weston Street, London, SE1 The Bridge, SE1 Weston Street, London
Price: Reduced to £0.00 if you are eligible for a discount.

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i-design Portfolio Clinic

When: September 17th, 2008
Location: Queen Elizabeth Hall Foyer, South Bank Centre, London
Price: Reduced to £0.00 if you are eligible for a discount.

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NMK/Cybersalon Xmas Lecture

When: December 4th, 2007
Location: The Rich Mix
Price: Reduced to £5.00 if you are eligible for a discount.

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Marketing 07: 4th Annual Marketing Summit (WTG Events)

When: June 11th, 2007
Location: Novotel London West, London
Price: Reduced to £934.00 if you are eligible for a discount.

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Forrester's Consumer Marketing Forum EMEA 2006 - Integrating Social Media

When: October 20th, 2006
Location: QEII Conference Centre, Broad Sanctuary, Westminster, London SW1P 3EE
Price: £1375.00 Reduced to £1225.00 if you are eligible for a discount.

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Too Much Choice?

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Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?

NMK’s sister site MusicTank has announced a new think-tank event for Wednesday 3rd of October that should be of interest to readers of both sites. Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want.

Is this embarrassment of riches making it too hard to find the good stuff? And if that’s the case, what solutions have Web 2.0 technologies made available? As editor Jonathan Robinson explains:

Whereas the public once received their weekly dose of music via the all-important Top 40 and Top of the Pops, they are now faced with a head-spinning level choice. Indeed, TOTP’s own demise is growing evidence that the ‘old guard’ of trusted mass musical filters and channels are becoming less relevant in an age where people are free to follow their own paths into the musical wilderness, rather than swallow the industry’s prescribed diet. Most people would agree that choice is a good thing, but there is a flip side to this vision of a musical consumerist’s paradise. When the consumer is king and we can access over 420,000 rock acts and 400,000 hip hop acts via MySpace alone, can we really be expected to sort the wheat from the chaff amidst the clamour of a thousand different advisory voices?

The panel embraces a wide range of perspectives and includes Tom Robinson (Broadcaster & Songwriter), Andrew Keen (author, The Cult of the Amateur), Paul Brown (Pandora); David Jennings (DJ Alchemi Ltd & Author); others tbc.  Moderator: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).

Bookings for the event cost £30, with discounts available for MusicTank members and members of music trade industry bodies. More information here.