The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
A new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
The rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral. more
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead. more
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more
Too Much Choice?
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
NMK’s sister site MusicTank has announced a new think-tank event for Wednesday 3rd of October that should be of interest to readers of both sites. Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want.
Is this embarrassment of riches making it too hard to find the good stuff? And if that’s the case, what solutions have Web 2.0 technologies made available? As editor Jonathan Robinson explains:
Whereas the public once received their weekly dose of music via the all-important Top 40 and Top of the Pops, they are now faced with a head-spinning level choice. Indeed, TOTP’s own demise is growing evidence that the ‘old guard’ of trusted mass musical filters and channels are becoming less relevant in an age where people are free to follow their own paths into the musical wilderness, rather than swallow the industry’s prescribed diet. Most people would agree that choice is a good thing, but there is a flip side to this vision of a musical consumerist’s paradise. When the consumer is king and we can access over 420,000 rock acts and 400,000 hip hop acts via MySpace alone, can we really be expected to sort the wheat from the chaff amidst the clamour of a thousand different advisory voices?
The panel embraces a wide range of perspectives and includes Tom Robinson (Broadcaster & Songwriter), Andrew Keen (author, The Cult of the Amateur), Paul Brown (Pandora); David Jennings (DJ Alchemi Ltd & Author); others tbc. Moderator: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).
Bookings for the event cost £30, with discounts available for MusicTank members and members of music trade industry bodies. More information here.