Latest Articles
Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.
more
Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.
more
Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.
more
Related Articles
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
more-
Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
more-
The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.
more-
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems. more
-
What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software. more
-
Too Much Choice?
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
NMK’s sister site MusicTank has announced a new think-tank event for Wednesday 3rd of October that should be of interest to readers of both sites. Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want.
Is this embarrassment of riches making it too hard to find the good stuff? And if that’s the case, what solutions have Web 2.0 technologies made available? As editor Jonathan Robinson explains:
Whereas the public once received their weekly dose of music via the all-important Top 40 and Top of the Pops, they are now faced with a head-spinning level choice. Indeed, TOTP’s own demise is growing evidence that the ‘old guard’ of trusted mass musical filters and channels are becoming less relevant in an age where people are free to follow their own paths into the musical wilderness, rather than swallow the industry’s prescribed diet. Most people would agree that choice is a good thing, but there is a flip side to this vision of a musical consumerist’s paradise. When the consumer is king and we can access over 420,000 rock acts and 400,000 hip hop acts via MySpace alone, can we really be expected to sort the wheat from the chaff amidst the clamour of a thousand different advisory voices?
The panel embraces a wide range of perspectives and includes Tom Robinson (Broadcaster & Songwriter), Andrew Keen (author, The Cult of the Amateur), Paul Brown (Pandora); David Jennings (DJ Alchemi Ltd & Author); others tbc. Moderator: Keith Harris (Keith Harris Music Ltd/MusicTank Chairman/PPL Director).
Bookings for the event cost £30, with discounts available for MusicTank members and members of music trade industry bodies. More information here.
StumbleUpon
Comments
You must be logged in to comment.