9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.
The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.
With the value of mobile vouchers set to exceed $43 billion globally by 2016 according to a recent study, how can organisations ensure that mobile vouchers work to their advantage? New Media Knowledge caught up with a leading mobile expert to learn more. By Chris Lee.
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign. more
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video. more
Global Health TV is an online resource that aims to help health professionals around the world tackle disease. New Media Knowledge caught up with the site’s producers to learn more about its work. more
The good people at Common Craft have a new addition to their series of short videos explaining Web 2.0 phenomena in plain English. This time around, the topic is social bookmarking. Ideal for those occasions when you’ve already explained it ten times today.
You may recall the company’s earlier videos on the subjects of wikis and RSS - well worth adding to your social bookmarks.
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