The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
moreA new report from the Brand Perfect™ initiative by Monotype Imaging Inc. reveals the need for brands and technology providers to collaborate with global publishers, enabling all parties to harness the growth opportunities that a “cross-platform” approach to advertising could bring. By Neil Ayres.
moreThe rise and rise of Instagram and Pinterest, coupled with an increased focus on images within content marketing, means brands have to think carefully about their image stocks. New Media Knowledge asked the experts for tips. By Chris Lee.
moreThe education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign. more
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video. more
Vignette’s Guy Westlake explains why the Internet really is the new television. more
Global Health TV is an online resource that aims to help health professionals around the world tackle disease. New Media Knowledge caught up with the site’s producers to learn more about its work. more
The good people at Common Craft have a new addition to their series of short videos explaining Web 2.0 phenomena in plain English. This time around, the topic is social bookmarking. Ideal for those occasions when you’ve already explained it ten times today.
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