Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

more

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

more

Making the most of the $43 billion mobile market

With the value of mobile vouchers set to exceed $43 billion globally by 2016 according to a recent study, how can organisations ensure that mobile vouchers work to their advantage? New Media Knowledge caught up with a leading mobile expert to learn more. By Chris Lee.

more

Related Articles

The Kids are Alright

Filed under: All Articles > Industry News
By: NMK Created on: August 30th, 2007
Bookmark this article with: Delicious Digg StumbleUpon

The US National School Boards Association has published a report showing that the vast majority of children are using online social services and are contributing creatively to online communities.

Overall, an astonishing 96 percent of students with online access report that they have ever used any social networking technologies, such as chatting, text messaging, blogging and visiting online communities, such as Facebook, MySpace and services designed specifically for younger children, such as Webkins and the chat sec tions of Nick.com. Eighty-one percent say they have visited a social networking Web site within the past three months and 71 percent say they use social networking tools at least weekly.

In spite of fears about online networks as a dangerous, anti-social influence, the study finds that half of school students use social sites to discuss school work.

The findings show that school students are far more creative than the majority of people online. It is sometimes postulated that the creation of online content follows a 1:10:100 rule. That for every content creator, there are ten people prepared to comment or otherwise interact with that content, and 100 more who merely consume. American school students appear to be creating content at more than ten times the normal rate:

  • • More than one in ten school students say that they upload podcasts or music of their own creation at least weekly (12%).
  • • More than one in five say that they have created and uploaded videos at some point (22%).
  • • Nearly one in four (24%) post photos online at least once a week.
  • • One in six add to blogs they’ve created at least weekly; 30 per cent of students have their own blogs.

School students are also safer than some commentators might imagine. While more than half of school district leaders (52%) say that students providing too much personal information online has been a significant problem, the students disagree. Only about one in 25 (4 per cent) say they’ve had a conversation online that made them feel uncomfortable. Three per cent say that unwelcome strangers have tried repeatedly to communicate with them. And of the two per cent who have experienced strangers attempting to meet with them offline, only 0.08 per cent have actually met someone from an online encounter without their parents’ permission.

The report recommends that schools re-examine their existing policies on social networks and seek to find ways to tap into the creativity and enthusiasm they have provoked.

The full survey is available from the NSBA site.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: