Latest Articles
Cloud computing has landed in the “third sector” - charities. New Media Knowledge took a close look at how Cancer Research UK is using “software as a service” to raise both awareness and funds, plus spread its message further via social media. By Chris Lee.
more
Comment from Malik Saadi, Principal Analyst at Informa Telecoms & Media on mobile phone vendors' 4Q11 results.
more
Channel 4 Education has just launched SuperMes, an online drama played out by virtual actors – a tale of four extraordinary folks and their triumphs and tragedies, as they learn how to be stronger and more resilient people. SuperMes has been created by content design company Somethin’ Else in collaboration with US-based games publisher Electronic Arts and uses The Sims™ 3as its platform – a virtual studio and soundstage. By Victoria Hartley.
more
Related Articles
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom. more
-
The UK Government’s independent adviser on wildlife and the natural environment used new media to bring 2,500 of its employees together at its recent annual conference, reducing potential carbon emissions as a result. New Media Knowledge looks at the potential future of ‘green’ conferencing. more
-
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign. more
-
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video. more
-
Vignette’s Guy Westlake explains why the Internet really is the new television. more
-
iTV Show Europe 2007
NMK is pleased to announced its media sponsorship of the iTV Show Europe 2007.
The show is intended to highlight:
* Broadcasters who are using new platforms to push audience engagement to a new level
* Producers who are creating new formats to make the most of new platforms
* Technologies which offer real innovation in interactive TV
Case studies of interactive TV include presentations from the executive producer of YouTube phenomenon Lonelygirl15 and from the CEO of new web television network Babelgum.
The show takes place at Hotel Rey Juan Carlos I, Barcelona, Spain on the 30th - 31st October 2007.
And this year, the International ITV Awards will be held in conjunction with the iTV Show Europe.
Organised by AFDESI, the French Association for Interactive TV, the international awards recognise the best in interactive applications from terrains which include the USA, South Africa and Australia, as well as Europe. Previous winners have included Hong Kong’s The Interactive Channel, the Netherlands’ FremantleMedia, and UK’s Homechoice.
The deadline to register for the International Interactive Awards 2007 is extended to the 15th September 2007. Please visit the site to find out more about entering.
StumbleUpon
Comments
You must be logged in to comment.