Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

How to evaluate your business idea

All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.

more

Humour wins on social media, study finds

Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.

more

The Future High Streets Forum and multichannel retailing

The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.

more

Related Articles

Why We Twitter

By: NMK Created on: August 16th, 2007
Bookmark this article with: Delicious Digg StumbleUpon

A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.

twitter

The researchers analysed a total of 1,348,543 posts from 76,177 distinct users. Four common uses were identified, described as:

Daily Chatter Most posts on Twitter talk about daily routine or what people are currently doing. This is the largest and most common user of Twitter

Conversations In Twitter, since there is no direct way for people to comment or reply to their friend’s posts, early adopters started using the @ symbol followed by a username for replies. About one eighth of all posts
in the collection contain a conversation and this form of communication was used by almost 21% of users in the collection.

Sharing information/URLs About 13% of all the posts in the collection contain some URL in them. Due to the small character limit a URL shortening service like TinyURL is frequently used to make this feature feasible.

Reporting news Many users report latest news or comment about current events on Twitter. Some automated users or agents post updates like weather reports and new stories from RSS feeds. This is an interesting application of Twitter that has evolved due to easy access to the developer API.

The researchers also identified three types of Twitter user: the information source, who might post rarely, but amasses followers because of the perceived importance of what they say; friends, a broad category that ranges from co-workers to family members; and information gatherers, who post rarely themselves but follow other users regularly.

The research acknowledges that individuals might use the service with multiple intentions and thus also play multiple roles as users. The confusion and difficulties that might arise out of this leads the authors to suggest:

…we believe that the ability to categorize friends into groups (e.g. family, co-workers) would greatly benefit the adoption of microblogging platforms. In addition features that could help facilitate conversations and sharing news would be beneficial.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: