All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking. more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
With a burgeoning array of new media platforms over which content developers may distribute their material, it has proven difficult for many to keep pace. New Media Knowledge spoke to one company trying to simplify that process. more
Content Still King
US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.
The new measure - the Internet Activity Index divides usage into four areas, content, communications, commerce and search. It then tracks the amount of time spent on these activities as recorded by Nielsen/NetRatings:
- Content - Web sites and Internet applications that are designed primarily to provide news, information and entertainment.
- Communications - Web sites and Internet applications that are designed to facilitate the exchange of thoughts, messages, or information directly between individuals or groups of individuals.
- Commerce - Web sites and Internet applications that are designed for shopping online.
- Search - Web sites and Internet applications that scan the Web to provide prioritized results based on specific criteria from user-generated requests.
The initial results show that content-based sites are the clear winners when it comes to consumer attention.
(for other views, see the original here)
The results give a clear picture of seasonal variation when it comes to the amount of time spent shopping online, with rising figures from September to December, followed by a sharp drop in January. Overall, though, the trend appears to indicate less time spent shopping and more on content. Hopefully for internet retailers, this indicates that it’s becoming quicker and easier to shop online than ever before.