All successful businesses were once just a spark of an idea, a momentary “What if…?” moment that shifted your business brain into first gear. By Simon Goble.
Online videos drive deeper engagement than text articles, according to a new study, with humour attracting the highest amount of likes, shares and comments. However, adverts and a lack of video quality can turn people off. New Media Knowledge took a closer look. By Chris Lee.
The recent launch of the Future High Streets Forum is testament to the fundamental changes the high street has undergone. The move to online has arguably been one of the most significant factors contributing to this change so it was a surprise that the first meeting of the Forum did not discuss the influence of ecommerce and digital on retailers. Tony Heyworth, International Marketing Director, LivePerson, looks at how retailers can take advantage of ecommerce and, more specifically, multichannel, to engage their customers on the future high street, today.
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking. more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond. more
Web for Speed; Print for Comfort
A poll conducted by AOP finds that readers prefer online publications to print for speed of access and convenience.
The Association of Online Publishers polled 26,926 online newspaper and magazine readers across 37 sites and found that 72 per cent of newspaper respondents and 66 per cent of magazine respondents found the publications’ websites and offline equivalents to be equally reliable.
The survey found that:
60 per cent of newspaper readers consider online easier to access than print. For magazine readers, the preference was less marked, though 48 per cent of respondents still favoured the publications’ websites for ease of access.
In many respects, readers trusted the brand of the news/media provider and the format that content came in did not have any impact on that trust.
The survey does not spell doom for print media, though. Three-fifths of respondents did not want to choose between website and print formats, since the two fulfilled different needs and were better suited to different environments. Print publication are viewed as more satisfying than online versions by 50 per cent of readers. The proportion could well be higher than the research suggests. Since only website users were polled, the opinions of readers who only ever use print versions of the products cannot be divined, but would presumably show a preference for offline media.
The report is available for AOP members from the organisation’s website here.