Latest Articles
The Community Glue
Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.
moreMore Everything - The Ofcom 2008 Report
UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.
moreParents Fear For Networked Kids
Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.
more- Brief Encounter: Richard Mower, PocketSurfer
- Approaching the Crossover
- The Cleverest Thing That Never Existed
- Book Review: Bringing Nothing to the Party
- Marketers Cautious Over Social Media Spend
- Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
- Business Sites Handicapping SEO
Related Articles
The Cleverest Thing That Never Existed
Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.
moreBusiness Sites Handicapping SEO
Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users. more
Window of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users. more
MIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
Money Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips… more
Related Events
Improving your Business through Effective Search
Location: Central London TBC
Price: £50.00 Reduced to £30.00 if you are eligible for a discount.
Better Marketing Through Effective SEM (NMK)
Location: 01zero-one, Westminster Kingsway College, Peter Street, Soho, W1F 0HS
Price: £50.00 Reduced to £30.00 if you are eligible for a discount.
Can creativity save the British economy?
Location: The Design Council, 34 Bow Street, London WC2E 7DL (opposite the Royal Opera House)
Price: Reduced to £0.00 if you are eligible for a discount.
Netimperative Seminar: Drowning In Spam
Location: Commonweath Club, London, WC2N 5BJ.
Price: Reduced to £0.00 if you are eligible for a discount.
New Directions In Search (NMK)
Location: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
Price: £60.00 Reduced to £40.00 if you are eligible for a discount.
Keyword Creativity Seminar
StumbleUponCreativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.
Date: 20th September 2007
Time: 2pm-5.00pm
Venue: University of Westminster, 115 New Cavendish St, London
Price: £110
Booking: At present, bookings must be made via email to ian.delaney@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.
Keyword research is usually done as part of a search-engine optimisation exercise after all the creative work is complete. A concept is created, a look-and-feel developed, copy written and finally the pages are optimized.
We argue that this approach is unproductive. Content is squeezed into a search engine friendly framework after it has been created. It means that work has to be redone, and this leads inevitably to a bottleneck of pages waiting to be optimized.
However, if keyword research is incorporated in the early stages of a web project then not only can this bottleneck be avoided but the quality of the creative work can be improved. Keyword research becomes another valuable way to do market research and make sure that work is market focused. Basically, the process involves using keyword tools to understand more about how your audiences view your subject, the sort of language they use and the other ideas they associate with the topic. This can allow you to gear every part of the design and content creation process to the people you want to target.
In this seminar, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show you how to incorporate keyword research into the creative process.
Participants will learn how to use keyword research to:
- • Win more pitches.
- • Understand customer behaviour and build customer personas.
- • Generate content ideas that are highly relevant to customers and already search engine friendly.
- • Generate promotional ideas for advertising, online public relations and link building.
Delegates will receive full course materials and the tools to use keyword research as a part of their own creative processes.
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.