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Double Their Money
A survey of 57 UK internet publishers by the Association of Online Publishers has found that 2006 saw business booming, with strong signs of growth in 2007.
A survey of 57 UK internet publishers by the
Association of Online
Publishers has found that 2006 saw business
booming, with strong signs of growth in 2007.
The survey found that:
- Digital publishers in the UK experienced an average 60 per
cent increase in turnover in 2006, and are predicting an
average of 72 per cent growth for 2007. This amount is double
what they were forecasting this time last year.
- Total turnover for AOP members' digital operations
increased to £575mn, up from £344mn the previous year.
- Advertising contributes the largest share of online
revenue for digital publishers at 75 per cent.
- Paid-for content (including syndication) contributes 12
per cent of revenues. Revenue from paid-for content increased
by 50 per cent in 2006. Nearly half (46 per cent) of AOP
members charge for content, up from 37 per cent in 2006.
The biggest threats identified by members were the number of
new competitors, security, and new Government/legal
restrictions.
More details: www.ukaop.org.uk/research
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