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Blog Growth Slowing
Blog search and tracking company Technorati last week released figures showing the continued growth of blogs and blogging and the trends within that space.
Blog search and tracking company Technorati
last week released figures showing the continued growth
of blogs and blogging and the trends within that space.
Technorati CEO David Sifry stated that, "The state of the
Blogosphere is strong, and is maturing as an influential and
important part of the web."
The number of blogs continues to grow, with around 120,000
new blogs started every day - 1.4 new blogs every second.
However, the blogosphere is no longer doubling at the rate of
once every six months as it did between between Q2 2004 and Q2
2006. It now takes 320 days for the blogosphere to double in
size. Seventeen new blog posts are created every second, for a
total of 1.5mn posts a day.
Unfortunately, fake and spam blogs, created solely to carry
advertising, also continue to grow with between 3000 and 7000
new 'splogs' created daily.
Japanese is now the most popular language used for blogging,
accounting for 37 per cent of all posts. English comes in at
number two with 33 per cent of posts. The third and fourth
most-used languages are Chinese and Italian, but these lag some
way behind with eight per cent and three per cent of posts
respectively. Because of its widespread usage across the globe,
English remains the most even posting language around the
clock.
But despite such huge numbers, blogs are not yet more popular
than mainstream media publications. Of the top fifty
publications tracked by Technorati, only nine were blogs, with
the most popular of these, gadget blog Engadget, appearing at the
number 19 spot. Of the top 100 publications, only 22 were
blogs.
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