The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.
Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking. more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond. more
Multitasking the Media
New findings from BIGresearch - its Simultaneous Media Usage Study - suggest that marketers are facing what the company calls a 'new reality'. Ian Delaney checks through the figures.
New findings from BIGresearch
- its Simultaneous Media Usage Study - suggest that
marketers are facing what the company calls a 'new
reality'. Ian Delaney checks through the
Joe Pilotta, VP, Research said that, "The intermittent
usage of media which occurs during simultaneous consumption
creates a serious problem for marketers who rely on exposure to
media models since the anticipated exposure is being shared with
many other media options and may never occur."
As the title of the research suggests, it's apparent that
few of us just do one thing at a time any more. And this is
especially true when it comes to online activity:
These findings seem to confound notions of viewers or
audiences so precious to media owners. In the majority of cases,
it seems, at least part of the time, the audience isn't
paying attention. Of course, the results do not show the
extent to which this happens. I would imagine
that this varies enormously according to the ease with which
this can be done. It's quite hard to absorb other media
while you're reading a newspaper - you have to pay attention
to make any sense of it whatsoever. Browsing the web, on the
other hand, quite naturally lends itself to doing other things
at the same time - looking at other web pages, the television
out of the corner of your eye, and taking part in a conversation
is far from impossible.
The research suggests that there's a considerable gap
between where marketers are spending their money and the media
that actually influences consumers. While word-of-mouth was
found to be the most influential source of information for both
car and electronics purchases, there's not even any official
data on the marketing spend made by companies. In both sectors,
between a third and a half of the total media spend went on
television, while only a quarter to a third of consumers said
that media had influenced their decisions.
Pilotta from BIGresearch notes that "...new media
options such as online search, blogging, email, texting, video,
streaming and social networks such as MySpace and Youtube have
expanded the Word of Mouth universe and made traditional
advertising less relevant for many."