The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
Bradley Howard, Head of Digital Media at Endava, highlights five major Internet trends that digital marketers can’t ignore.
Despite the wealth of data capture tools at its disposal for both online and offline coverage, the PR industry still views a lack of standards as the biggest problem with measurement, according to a new survey. New Media Knowledge caught up with a leading UK practitioner to understand why. By Chris Lee.
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search. more
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet. more
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion. more
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web. more
Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first. more
The Search Landscape
The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.
The Search Engine Strategies conference series hit
London last week. Ian Delaney reports on the latest
Heather Hopkins reported the latest in UK search matters from
the perspective of metrics form Hitwise. She noted that Search
Engines overtook Adult Websites in October and that the market
share of visits to search engines were up 22% in December and
21% January year-on-year. When it comes to market share in
search, though, there were few surprises.
Google searches accounted for 78% of the UK's searches in
the four weeks to 10/2/07. Google was thus up 6 per cent over
the previous year. Microsoft searches, despite the launch of
Live, has experienced a persistent decline over the last twelve
Hopkins also noted the differences in character between the
search engines. Searchers using Google are far more likely than
those using any other engine to search for Web 2.0-related
topics such as MySpace, bebo, wikipedia or youtube. She noted
that people use search engines as a portal, and type names into
the search bar rather than the address bar, because this is
quicker and more convenient. This means, then, that Google users
are more likely to be users of those services than users of the
other engines, rather than that they do not know their web
On the other hand, users of Ask were more likely to search
for Friends Re-united than those using other search engines,
suggesting a less trendy, web-savvy audience perhaps. She also
noted that Ask.com UK sends more of its own traffic (17%) to
retail websites than any of the other leading search engines.
Such a result has clear implications for brands' search