Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

89% of consumers feel that new EU cookie directive is a positive step

9 out of 10 people feel that the new EU cookie directive is a positive step for consumers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. By Derek Eccleston.

more

New cookies law lead-in period nearly up: What should businesses be doing?

The 12 month lead-in period for the new cookies law, which means businesses have to gain user permission before accessing personal information, is nearly up. Organisations must carry out their own assessments of how they use cookies and then tailor a solution to that use and their customers. The law demands business to be fully compliant by 26 May. By Kim Walker.

more

Making the most of the $43 billion mobile market

With the value of mobile vouchers set to exceed $43 billion globally by 2016 according to a recent study, how can organisations ensure that mobile vouchers work to their advantage? New Media Knowledge caught up with a leading mobile expert to learn more. By Chris Lee.

more

Related Articles

1700 Jobs Lost to Social Networks

By: NMK Created on: November 19th, 2007
Bookmark this article with: Delicious Digg StumbleUpon

Internet socialising has been reported as directly responsible for 1,700 public employees losing their jobs. Tim Hoang reports on the rise in of social networking in the workplace and the effect it is having.

The UK is Europe’s top social media consumer with around 25 million unique visitors on social networking sites such as Bebo, Facebook and MySpace in one month alone this year. With the average user spending just over five and a half hours a month using social networks, it is unsurprising such sites have affected the daily lives of millions in the UK.

It is not uncommon to find office workers up and down the country sneaking a quick look at friends’ updates, pictures from the night before or gossiping when they should really be compiling spreadsheets, emailing clients or indeed, writing a story about social networking in the workplace. However, a new investigation by the Guardian has found that bosses are taking an increasingly hard-line approach to internet socialising – whether concerns the use of social networking sites, email or the Internet in general with government departments seemingly the most unforgiving.

Research found that in the past three years, more than 1,700 public employees had been sacked or disciplined for Internet or email abuse. The Ministry of Justice, formerly the Department of Constitutional Affairs, dismissed 30 employees while the Department for Work and Pensions disciplined 313. A spokesperson for the Local Government Association said: “Councils will take a no-nonsense approach to anyone who uses the Internet in work time to download inappropriate or offensive material. Councils have a duty to ensure that employees are working for the council taxpayer as that is who pays their wages.”

Social networking sites are alleged have become much more than a minor distraction in the workplace with studies showing that up to £130m (€184.4 million) a day is lost in productivity in the UK because of time spent on the sites. However, proponents of the usefulness of social networks would argue that such figures are fictitious, based on the illusion of an eight-hour day filled from beginning to end with sales calls, and also disallow the potentially useful work role that taking part in networks can offer.

It is not just this supposed loss in productivity to social networks that is causing headaches for organisations. A recent YouGov survey commissioned by human resources firm, Croner, found that around four in 10 bloggers admitted publishing sensitive or damaging posts about their workplace. The most recent high profile case was that of English secretary, Petite Anglaise, who was fired from her role at British accountancy firm, Dixon Wallace, for writing about the company in her blog.

Gillian Dowling, employment technical consultant at Croner, has warned employees to be cautious before mentioning their company in any blog or forum. “An employee can sound off about his bad day at work on a blog without fully considering the impact such a posting may have. If there is a negative impact on the organisation’s corporate image which is so serious that it breaches the implied term of mutual trust and confidence the employee could be dismissed for misconduct.”

The TUC expressed concerns about organisations who do not have set guidelines in place that take into account blogging and social networks. “Social networking at work is a recent problem and it’s growing at a phenomenal rate. But employers are often not setting a standard as to what level of internet use is acceptable,” said a spokesperson for the TUC.

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: