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Pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey.
Overall, pay increases have been extremely healthy over the last twelve months, with increases of 13% cited, and a further 9% over the next twelve months predicted. However, rates in more traditional print, branding, exhibition and retail sectors lag behind their new media equivalents, as the following tables illustrate.
Design
| Position | Daily Rate (London, £ per day) |
| Junior designer | 116 |
| Middleweight designer | 172 |
| Senior designer | 223 |
| Creative director | 312 |
Digital Design
| Position | Daily Rate (London, £ per day) |
| Web/Flash designer | 231 |
| Motion graphics designer | 263 |
| Art/creative director | 308 |
| Flash developer | 286 |
Recruiter Bernardette Sturley at MacPeople told the magazine that, "There is a distinct shortage of people with the right skills against insatiable demand". While this shortage is particularly acute in the digital sector, demand also continues to run high in traditional print and branding, and for artworkers.
The figures are taken from the 27/09/07 print edition of Design Week. The story does not yet appear to be on the magazine’s website.
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