US Viewing Trends Analysed
StumbleUponUS web metrics outfit Compete has released details of how the US spent its time during December 2006. The results are a classic 'long tail' in many respects. Ian Delaney digs through the figures.
US web metrics outfit Compete has released details of how the US spent its time during December 2006. The results are a classic 'long tail' in many respects:
Social network site MySpace accounts for 11.9 per cent of Americans' time online; Yahoo - presumably through their hottest property, yahoo mail, accounts for another 8.5 per cent. In total, the top twenty sites account for a whopping 39 per cent of online time.
MySpace users, measured in time, spent 27,999,906,051 minutes on the site. That's a shocking figure, but perhaps the big news is Yahoo versus Google. Google gets less than a quarter of the attention that Yahoo gets. People often talk about Google's domination of the Net because of their dominance of the search market, but its position is more precarious than many suspect, it seems.
Personally, I was surprised that sites like Facebook, Piczo and Bebo didn't get a place in the list. While top-twenty sites YouTube, Craigslist and wikipedia certainly fall into the social media space, their main focus is in video, classifieds and information, respectively.
It's also interesting that no mainstream news provider has found its way into the top twenty. While Google, Yahoo and MSN 'do' news, it's aggregated from other sources.
Comments
You must be logged in to comment.