After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...

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Mobile games available to thousands of web affiliates Sennari, a global leader in CRM-based applications for mobile phones, announced on 30th August 2006 the immediate availability of its PrizePlay affiliate program that allows any partner web site in the US or UK to earn cash for offering PrizePlay games as free downloads.

PrizePlay mobile games, which include Monopoly, Snakes and Ladders, Triple Towers, Poker, Mahjong, Goldenballs (Pachinko) and Star Trek, offer the ability to win prizes in every game played with real time prize redemption right from the phone. Since the launch of PrizePlay, the games have been widely received among mobile users in the UK.

According to Juniper Research, the revenue for mobile games worldwide will grow to $17 billion by 2010 and that mobile games are “at the heart” of the demand for mobile entertainment; partners can take advantage of this huge market potential and PrizePlay’s popularity to generate substantial income.

Games free to download to support conversion rates

To encourage users to try PrizePlay games, Sennari offers all of the games free to download. As a result, affiliates can capitalize on high conversion rates, which, allied with Sennari’s impressive commission payment, will generate high revenue for affiliates quickly and easily.

Sennari provides affiliates with PrizePlay links and web ad banner: when a visitor comes through the affiliate web site to www.prizeplay.com, downloads and registers a free game, the affiliate receives a cash bounty (for each new registrant). Sennari also supplies affiliates with updated weekly content and access to product feeds that best suits their web site.

“We designed this program to make it easy for partner web sites to take advantage of the emerging mobile game market,” said Bill Barhydt, CEO of Sennari. “We are not aware of any other service that offers this kind of opportunity for web sites to earn cash via web-based mobile game distribution, nor one that doesn’t require any opt-in subscription or future purchase from users. It’s a win-win situation for all.”

Prizes span mobile content entertainment and non-mobile gadgets

In addition to in-game prizing, PrizePlay's casual games offer appealing features, including: pay-per-play using game tokens; a shared wallet across all games to access tokens and prize points; refer-a-friend to win more prize points; and in-game promotions and advertising. Each free download includes six free plays, after which players buy buckets of tokens via their phone bill, or pre-paid mobile phone credit, that can be used in any PrizePlay game, similar to a traditional video arcade.

PrizePlay games give users the ability to win their choice of thousands of prizes offered in the PrizePlay catalogue, including: ringtones, cinema tickets, mobile wallpaper, electronic goods, laser games, perfume/cologne and much more. Prizes are redeemed right from the game on the phone or via the web at www.prizeplay.com.

Companies interested in the PrizePlay affiliate program can sign-up and find more information at: http://www.prizeplay.com/about.jsp#affp

“PrizePlay games are a breakthrough in connected gaming,” said Neil Holroyd, UK Content Manager (Games & Gambling). The games are extremely addictive and provide great entertainment for the casual gamer. The unique opportunity to win merchandise just by playing fun games is a breakthrough in mobile entertainment.”

The mobile side of things...

PrizePlay games are available for download via t-Mobile from the Play for Prizes section on t-zones at http://www.t-zones.co.uk/en/prizeplay. Customers pay for each game, which is billed directly via their phone bill, for the opportunity to earn Bling, which can be redeemed for prizes. Users pay £3 to download the game, which has inclusive tokens. Additional tokens are only 50 pence a piece when they are bought in packs. A bundle of £5 includes two extra tokens.

PrizePlay games give users the ability to win merchandise, such as digital downloads, electronic goods and high street retail gift certificates. Prizes are redeemed directly from the mobile game or via the web at www.prizeplay.com or t-zones’ Play for Prizes page.

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About Sennari:
Sennari offers the first mobile customer relationship management (mCRM) platform for building connected transactional mobile applications. mCRM enabled applications, like PrizePlay, are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including: auto user registration; in-app transactions, such as pay per use, loyalty points and subscriptions; real-time events and promotions; customer interaction; friend-based referral programs; opt-in marketing; and SMS campaigns. For more information visit ,a href="" target="blank">www.sennari.com

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