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Conchango Power New Virgin Mobile Site
StumbleUponVirgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...
Virgin Mobile has unveiled its new-look e-commerce-enabled
website, which has been designed and built by European
interactive media agency, Conchango...
[Register and post your own comments on
this article below...]
Conchango has designed the site – www.virginmobile.com to be consistent with
the Virgin brand, offer users an easy and intuitive experience,
and promote sales of pay-as-you-go and contract products and
services.
The previous site required improvement in various areas,
including navigation, and general ease of use. The site now
combines a strong, edgy design, with intuitive interface and
back-end technology that ensures that it is faster and more
reliable. A key element of the new technology is the
introduction of a state-of-the-art content management system
allowing much easier modification and updating of content.
Contracts can be bought & upgraded online
Another change to the website is the new capability for users to
purchase and upgrade contracts online. This is a key objective
for Virgin Mobile; to date it has primarily targeted the
pay-as-you-go customer, but by broadening its portfolio it can
cater for the needs of all of its core 18-35 year old target
audience and beyond.
Brendan Cooling, Head of Online for Virgin Mobile commented:
“Virgin Mobile is competing against companies with very deep
pockets, so to remain strongly competitive we need to offer
great value products and services while delivering supreme
customer service while keeping our overheads to a minimum. As
such, online is a vital channel for us.”
Enhancing the customer experience while reducing service
costs
“Our key aim was to provide customers with a site that they can
visit to easily purchase phones or contracts, top-up credit and
receive customer support," Cooling continued. “By making
these changes we’re giving customers an easy-to-use, end-to-end
experience from one place, while reducing service costs.”
Conchango was selected as Virgin Mobile’s interactive media
partner for its integrated approach to web design and build. It
balances technical excellence with customer needs to deliver a
wholly positive user experience. In addition, Conchango has a
strong understanding of the Virgin brand following its work on
the Virgin Atlantic website.
Paul Dawson, Head of Interactive Media for Conchango said: “The
team spent a great deal of time finding the balance between
Virgin Mobile’s business objectives and understanding what its
customers wanted from the site. Following much user testing and
refinement we’re now confident that the new site will deliver on
both scores.”
About Conchango:
Conchango is an interactive media agency. It was voted No.4 in
the New Media Age – Top Design & Build Agencies category
2005, and No.3 Marketing in the Top 100 New Media Agencies 2005.
Other recent awards for work produced by Conchango include:
Winner – Best Travel Website – New Media Age 2005; Winner – Best
Retail Website - British Interactive Media Association (BIMA)
2004; Winner – Information Management Business Intelligence
Project of the Year 2003; Winner – Microsoft European Business
Intelligence Solutions Award 2003. www.conchango.com
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
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