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moreRadio as we know it is changing. With more and more Internet radio channels cropping up and multiple platforms with which to consume them, choice for the listener has arguably never been wider. With its public seminar on the future of radio upcoming later this month, New Media Knowledge spoke to one of the participants about his experience.
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moreRecent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection. more
Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take. more
The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more
With print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald. more
African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector. more
IBM’s End of Advertising research shows that UK consumers are more addicted to the web than to television. However, the influence of advertising on the internet appears to fall behind that of traditional channels.
The survey found that the majority of respondents used the Internet for personal use for between one and four hours. However, the number of people who used it for more than four hours was relatively large, with 17 per cent of respondents putting in over six hours of personal internet use per day.

Television, on the other hand, is rarely watched for more than six hours a day, with double the number watching for less than one hour. Arguably, these results should be taken with a pinch of salt, since the internet statistics include the controversial personal time at work, which perhaps artificially tips the scale in favour of online.

UK viewers are not especially impressed by online advertising, though. Well over three-quarters said that they felt that their impressions of products or companies were most affected by television spots or print media. Such results are nototiously suspect, though: people’s beliefs about what does or does not affect them may not be an accurate reflection of the truth.

Unsurprisingly, the survey finds that internet users are least annoyed by the least intrusive forms of advertising. Traditional banners were the least annoying form of advertising for 34 per cent of respondents. Advertising clips placed within video segments are the most objectionable, it seems, with 33 per cent claiming that this is the worst form of advertising on the ‘net. Advertisers and media owners might well observe that these figures are in inverse proportion to how noticeable these ad spots are, and their likely click-through rates.
The results of the UK survey, as well as results for the US, Japan, Germany and Australia are available in PDF format here.
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