The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook phone operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. By Catriona Oldershaw.
A decade ago, the music world was reeling from the effects of Napster, the file-sharing website which was shut down amid growing legal battles. Apple’s iTunes service provided a solid income stream for labels and a user-friendly experience for consumers. By Gregory Mead.
Four in 10 (39%) finance directors cite ‘opportunity to exaggerate experience/skills’ as the main reason for lack of trust. Experience (65%), references (38%) and education (37%) deemed the most important elements in a LinkedIn profile. Directly received employment applications considered more trustworthy than LinkedIn profiles. By Phil Sheridan.
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively. more
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers. more
A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking. more
At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April. more
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond. more
IBM’s End of Advertising research shows that UK consumers are more addicted to the web than to television. However, the influence of advertising on the internet appears to fall behind that of traditional channels.
The survey found that the majority of respondents used the Internet for personal use for between one and four hours. However, the number of people who used it for more than four hours was relatively large, with 17 per cent of respondents putting in over six hours of personal internet use per day.
Television, on the other hand, is rarely watched for more than six hours a day, with double the number watching for less than one hour. Arguably, these results should be taken with a pinch of salt, since the internet statistics include the controversial personal time at work, which perhaps artificially tips the scale in favour of online.
UK viewers are not especially impressed by online advertising, though. Well over three-quarters said that they felt that their impressions of products or companies were most affected by television spots or print media. Such results are nototiously suspect, though: people’s beliefs about what does or does not affect them may not be an accurate reflection of the truth.
Unsurprisingly, the survey finds that internet users are least annoyed by the least intrusive forms of advertising. Traditional banners were the least annoying form of advertising for 34 per cent of respondents. Advertising clips placed within video segments are the most objectionable, it seems, with 33 per cent claiming that this is the worst form of advertising on the ‘net. Advertisers and media owners might well observe that these figures are in inverse proportion to how noticeable these ad spots are, and their likely click-through rates.
The results of the UK survey, as well as results for the US, Japan, Germany and Australia are available in PDF format here.