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UK Gets New Music Video Download Site
StumbleUponSwedish music video download specialist Musicbrigade, which was founded by Scandanavian music industry veterans in Stockholm in 1999, has announced its launch of a UK-based operation in July 2006...
Swedish music video download specialist Musicbrigade, which was founded by Scandanavian music industry veterans in Stockholm in 1999, has announced its launch of a a UK-based operation this month in July 2006...[Register and post your own comments on this article below...]
Musicbrigade UK will be based in London and staffed initially by a team of three: Ludvig Yettergren, Senior VP of Business Development and Sales, Nick Watt, VP of Business Development and Sales and Chris Houghton, UK Content Manager. The UK office will be first fully staffed operation that the company has opened outside Sweden.
Musicbrigade has access to the biggest online music video library in Europe and currently offers over 13,000 videos as a streaming service on a £7.99 per month subscription basis. Users are also able to digitally download music videos on an ‘a la carte’ basis.
Audio download service to grow incrementally
The company are also launching an audio download service this month, with an audio subscription service to follow. Musicbrigade is at pains, however, to stress that the audio download service will be rolled out over the summer as releases come online and that the audio download service will not be complete at launch.
The site will differentiate itself from most of the other digital music stores in the UK by developing rich editorial content throughout the site, and will be announcing an editorial director in the near future. Ludvig Yttergren, Senior VP of Business Development and Sales for Musicbrigade UK claims that “to succeed as a digital music store its not a question of having the biggest catalogue – basically everyone is offering pretty much the same audio content.
Video augmented by display, merchandise & editorial
“Success will depend on how you display, merchandise and package the music,” he continued. “By providing a wealth of supporting editorial content we can help users access and discover more music. Our aim is to deliver a service that intrigues, inspires and ultimately provides the customer with a rewarding and fulfilling experience.”
Musicbrigade is planning to build on the success of its many business-to-business activities throughout Scandinavia and other European territories. The company are currently working with a number of brands such as Fujitsu Siemens, as well as several ISP’s and mobile networks across Europe. Musicbrigade is already working successfully with MSN in the UK providing, managing and hosting music videos available on the site’s video service.
Yttergren said: “Musicbrigade has already proved itself to be a highly successful business model in Scandinavia where it has been operational for many years and our decision to open a UK office reflects the opportunities we perceive for the company in this market place. Our music video streaming and download service is unparalleled and we are working on developing an audio service that will rival the best currently available. We are extremely confident that Musicbrigade will become a very strong brand in the UK and are already delighted with the progress we are making on both a B2C and a B2B basis.”
About Musicbrigade:
Musicbrigade's business idea is to aggregate, package, distribute and sell digital music. The company was founded in 1999 by music executives Anders Hjelmtorp and Wilhelm Wendt, and has since built up a position as the leading legal provider of music videos in Europe. Musicbrigade has access to one of the world's largest video archives of more than 40.000 titles, out of which currently more than 13,000 video titles reside on its on-line servers. This makes Musicbrigade the largest on-line music video service in the world. Recently Musicbrigade has expanded its on-line service to include other areas of digital music as well, now offering streaming and downloading of both audio and video. On the mobile platform Musicbrigade works with, among others, mobile operator 3 to provide streaming and downloading of video and audio. Musicbrigade currently has 37 employees, with 30 based in Sweden. Learn more about Musicbrigade on http://www.musicbrigade.com/corporate The full Musicbrigade audio and video music service is available across eleven European territories; including the UK, Ireland, Germany, Austria, France, Holland, Belgium, Denmark, Finland, Norway and Sweden. www.musicbrigade.com
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