Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• Content 2.0: The Future Of Web Search

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• Content 2.0:What Are Folksonomies For?

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Content 2.0 Podcast Goes Live!

The inaugural NMK podcast from our Content 2.0 conference held at the RSA in London on 6th June 2006 has gone live. Hear the keynotes, debates and forum sessions that explored how we will search for and market content in the age of social networks, user-created content and disruptive technologies...

You can now listen to the NMK podcast from our Content 2.0 conference held at the RSA in London on 6th June 2006.

[UPDATE 24th July: We have added the iTunes link now. Please be aware that iTunes settings mean that you must have iTunes to see this page, and you will only see the 4 most recent podcast files - but there are 8 in total from the conference.]

The day saw leading experts and practitioners in the digital space - from Yahoo, Microsoft, Myspace, BBC, Broadband Mechanics and elsewhere - come together with an informed audience for a day of discussion and debate on some of the key issues and developments facing the content industries: social networks and ownership of digital identity, blogging and control, Marketing 2.0, brands and trust, social search and recommendation, folksonomy and tagging, and the habits and attitudes of digital natives.

For more details on the conference schedule and speakers - and session-by-session blogged coverage - visit the Content 2.0 website...

If you don't subscribe to any podcast service you can listen directly from these links!

CONTENT 2.0 DIRECT AUDIO LINKS

KEYNOTE: Mesh Up: Connecting Content to People
Marc Canter - CEO, Broadband Mechanics
http://www.archive.org/download/content2pointzero/01-c2pz-0001.mp3
Filesize: 14.4 meg
Length: 30.02

SCENESETTER: Goodbye New Media - Hello Social Media
Adriana Cronin-Lukas - Director, The Big Blog Company
http://www.archive.org/download/content2pointzero/02-c2pz-002.mp3
Filesize: 12.7 meg
Length: 26.29

FORUM: Marketing 2.0 = Content 2.0?
Featuring James Cherkoff of Collaborate Marketing, Hugh MacLeod of GapingVoid, and Jamie Kantrowitz of Myspace, chaired by Michael Bayler of The Rights Marketing Company.
http://www.archive.org/download/content2pointzero/03-c2pz-003.mp3
Filesize: 40.9 meg
Length: 1hr.25.10

DEBATE: Can Brands be Trusted?
Alan Moore - CEO, SMLXL and Shel Israel - author, Naked Conversations
http://www.archive.org/download/content2pointzero/04-c2pz-004.mp3
Filesize: 17.8 meg
Length: 36.59

KEYNOTE: The Changing Face Of Web Search
Bradley Horowitz - Vice President of Product Strategy, Yahoo!
http://www.archive.org/download/content2pointzero/05-c2pz-005.mp3
Filesize: 19.4 meg
Length: 40.20

SCENESETTER: Folksonomies: What Are They Good For?
Matt Locke - Head of Innovation, BBC New Media
http://www.archive.org/download/content2pointzero/06-c2pz-006.mp3
Filesize: 13.4 meg
Length: 27.46

FORUM: Search & Enjoy! The Power of Search and Recommendation
Featuring Suranga Chandratillake of Blinkx, Alex Barnett of MSDN, Microsoft, and Matthew Ogle of Last fm, chaired by Mike Grehan of Marketsmart Interactive
http://www.archive.org/download/content2pointzero/07-c2pz-007.mp3
Filesize: 36.2 meg
Length: 1.15.17

YOUNG PEOPLE & MEDIA: Invisible Culture
Featuring Dot and Rory, chaired by William Higham of The Next Big Thing
http://www.archive.org/download/content2pointzero/08-c2pz-008.mp3
Filesize: 20.2 meg
Length: 42.06


PODCAST SUBSCRIPTION / FEED-READER LINKS

You can pick and choose from the following links for podcast subscription/reader tools:

iTunes:

[http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=161589491]

Non-iTunes Link:

http://feeds.feedburner.com/co/CbNu
[includes the following]:
PODNOVA
http://www.podnova.com/add.srf?url=http://feeds.feedburner.com/co/CbNu
NEWSGATOR
http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http://feeds.feedbur ner.com/co/CbNu
ODEO
http://odeo.com/listen/subscribe?feed=http://feeds.feedburner.com/co/CbNu
YAHOO
http://add.my.yahoo.com/rss?url=http://feeds.feedburner.com/co/CbNu