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EMI & i-vu Hair Salon Music Promos
StumbleUponLocation based services get a new twist as interactive screen media provider i-vu is partnering with EMI Music UK to feature up and coming music artists, including Laura Michelle Kelly, in the hair salon environment...
Location based services get a new twist as interactive screen media provider i-vu partners with EMI Music UK to feature up and coming music artists, including Laura Michelle Kelly, in the hair salon environment...[Register and post your own comments on this article below...]
To showcase the latest in musical talent, EMI Music UK label, Angel Records, is embarking on an innovative advertising campaign that will utilise i-vu’s interactive screen media found within top end hair salons.
Promoting up and coming artist Laura Michelle Kelly’s debut album, ‘The Storm Inside,’ it will be the first time an EMI label has used interactivity within a campaign, and capitalises on i-vu’s predominantly female audience as well as the extended dwell time of clients within the salon environment.
In-site music promotion for hair salons...
The campaign is to run across i-vu’s London network of screens, featuring a 30 second advertisement that interactively links to the music video for Laura’s debut single, “There Was A Time.”
Sarah Fisher, senior product manager, Angel Music Group, said: “i-vu’s screen media network is a fantastic platform to promote the album, as i-vu targets an audience that is a great demographic fit for the artist, and reaches the target audience whilst in a captive and receptive frame of mind.”
"We are confident that the interactive element of the campaign will drive strong, accountable results,” she continued. “By engaging viewers on a one-to-one basis, i-vu can deliver highly accountable campaigns to a receptive audience who are generally hard to target through more traditional channels.”
Now reaching over 600,000 ABC1 females each month, and achieving response rates of up to 33%, i-vu should make a serious impact,” said Mike Anstey, CEO, i-vu.”
About EMI Music UK – Digital Media Division:
EMI Music UK was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music UK’s record labels - EMI Records, the Angel Music Group, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence. The Digital Media division develops many of the company’s digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music UK’s assets across the digital media. The division is also responsible for the much garlanded EMI Music UK aggregate site, www.the-raft.com, which has been running for 11 years and won multiple awards. www.emimusic.co.uk
About i-vu:
Founded in 2002, i-vu, the world’s leading interactive screen media provides personal interactive LCD screens to the UK’s leading hair salons, delivering responses at the touch of a screen. The 6” x 4” screens are designed for individual viewing with continuous fashion, celebrity news and lifestyle programmes. Each i-vu loop lasts 45 minutes. i-vu’s new schedule now focuses more on lifestyle with programme categories including fashion and celebrity news, epicurean (featuring Gary Rhodes, Ken Hom and Ainsley Harriot); artful (featuring art and architecture); nature; voyages; couture; and music. The majority of content is produced in house, with some content sections being produced in conjunction with partners such as the Beauty Bible and handbag.com For more information visit www.i-vu.tv/
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
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