Cadbury Trebor Bassett is launching the first ever on-line talent show Podcast as part of an Easter campaign to support Cadbury Creme Egg, with listeners invited to send in their own podcasts for showcasing......

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Hosted by TV celebrity, Kate Thornton, the Podcast supports the new Cadbury Creme Egg ‘My Way’ advertising campaign, which encourages consumers to eat Cadbury Creme Egg ‘their way’.

From March 27th, Kate Thornton is hosting the Cadbury Creme Egg ‘My Way’ Podcast show where talent from around the UK will perform their own original audio material, such as a song, poem, or a comedy sketch, ‘their way’.

Cadbury marry talent scout role with user generated content

The first Podcast will feature Kate introducing the Cadbury Creme Egg ‘My Way’ Podcast telling people how they can take part and showcasing some great talent she has already found.

Consumers will be invited to submit MP3 files of their own original audio performances via www.cremeegg.co.uk/myway

Selected entries will be available to download as a Podcast from the Cadbury website, as well as from iTunes with the winner being awarded a free consultation with a top London showbiz agent.

Building deeper relationships with consumers through branded content

Cadbury Creme Egg Brand Manager, Michelle Goodes commented, “At Cadbury Trebor Bassett, we are excited to be leading the way by embracing new mediums such as Podcasting to support our brand campaigns."

"Podcasting gives us a new opportunity to build stronger relationships with our consumers in a relevant and innovative way and allows consumers new ways to interact with a brand that they know and love.”

The Podcast has been developed and produced by branded content company Brandspanking (www.brandspanking.co.uk) who will be producing the seven podcasts between March 27th and April 25th.

Director David Prever said, “We believe passionately that branded content is the future. Cadbury Trebor Bassett has the vision to embrace this new medium and fully exploit the explosion in Podcasting, it’s only a matter of time before more brands realise the potential and cost effectiveness of this new medium.”

About Cadbury Schweppes:
Cadbury Schweppes is a major global Group which manufactures, markets and distributes branded beverages and confectionery products around the world. With origins stretching back over 200 years, today Cadbury Schweppes’ products – which include brands such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett – are enjoyed in almost every country around the world. The Group employs around 54,000 people and is a leading world-wide confectionery Group. It is number one in sugar and functional confectionery, a strong number two in gum and the world’s third largest soft drinks Group. www.cadburyschweppes.com/EN