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As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search. more
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Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
Legitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more
At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more
Pay Per View Film Premieres Online
Vividas, a developer and provider of video streaming technology, have annouced that they've teamed up with
Prime Time Productions in Melbourne to deliver the world's first feature length movie to a global audience
over the internet...
Vividas, one of the world's leading developers and
providers of video streaming technology, annouced on March 24
2006 that they've teamed up with Prime Time Productions in
Melbourne to deliver the world's first feature length movie
to a global audience over the internet...
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this article below...]
With the Australian film market burgeoning, the multi-million
dollar production - The Secret - was created and produced by
Rhonda Byrne at Melbourne-based Prime Time Productions. Vividas
technology will stream full screen, broadcast quality pictures
and sound direct to computers over the internet.
The 95-minute full-length movie created by Byrne, features some
of the most successful and leading minds in the movie business.
Byrne is a former producer of the Don Lane Show, Logie Awards,
World's Greatest Commercials and numerous other television
Prime Time's Paul Harrington said: "The Secret reveals
an age old mystery known to many of the greatest achievers in
history, yet kept from the public at large. Our aim has always
been to reveal this knowledge to millions across the planet. We
are thrilled with the opportunity to reach out to the world
through our alliance with Vividas. We are taking film and
television distribution to the leading edge of
Vividas' CEO, Richard Collins, commented: "This is a
very exciting project for Vividas - not only is it a first for
us but it may well be the first time a full length feature film
has premiered online rather than in cinemas or on TV. We believe
Vividas technology will enhance the reach, quality and
simplicity of the viewing experience."
Broadband users around the globe will be able to just click
play the movie for US $4.95 as of 24 March.
It will also be available on DVD at http://www.whatisthesecret.tv
Vividas Group plc is a developer and provider of video
technologies that enable full screen, high quality video via the
internet, networks or on CD without requiring previously
installed software. Vividas proprietary technology overcomes the
disadvantages of competing solutions that typically offer only
partial screen, or poor quality full screen, viewing and
generally require the user either to have or to install
specialist player software. For more information visit www.vividas.com