Among the combined new products and rebranding of cancer information charity Cancerbackup is the UK's first public touch-screen service dedicated to providing instant information on cancer to reach more people touched by it...

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Cancerbackup, the largest cancer information charity in Europe, is launching a combined brand new look clutch of infomation channels in a bid to make sure that the 5000 people a week who are diagnosed with cancer have the opportunity to use its information and support services.

Cancerbackup is the only charity dedicated to providing information and support to anyone affected by any cancer, in any language. Its cancer information nurses currently talk to more than 1000 people every week but five thousand people a week are diagnosed with the disease.

Cancerbackup's aim is to make sure that all of them have the information and support they need at the right time for them. The charity's new strapline, informing, understanding, supporting, encapsulates the charity's mission and makes it easier for people to understand and remember the services Cancerbackup offers.

iKiosks part of a multi-channel approach

Cancerbackup's touch-screen service will enable the public to instantly access Cancerbackup's award winning website content through kiosks and special touch-screen monitors. It's an easy-to-use format, with no need for any prior computer skills. People requiring information on cancer are guided through the screens enabling them to independently access over 4,500 pages of evidence-based information, covering all types of cancer, causes, diagnosis, treatments, side effects and over 1,300 cancer Q&As, 24 hours a day.

Cancerbackup's rolling out their touch-screen content and kiosks are already available in the Royal London Hospital, Lister Hospital in London, London Oncology Clinic. NHS Lanarkshire are also supplying the touch-screen content for selected sites across Lanarkshire through touch screen monitors linked to PCs, the Lanarkshire Cancer Information Service's website www.Icis.org.uk and via SKY.

New and accessible touch point

"Our new look will make it easier for people to understand what we do," said Joanne Rule, Chief Executive of Cancerbackup. "Information and support can reduce the fear, loneliness and uncertainty of cancer and we want to make sure that the five thousand people diagnosed with cancer every week know about us and have the opportunity to use our services, which are free to anyone affected by the disease. Our new strapline, informing, understanding, supporting, sums up everything Cancerbackup has to offer to anyone affected by cancer."

The charity is accompanying the unveiling of its new brand with the launch of the first nationally available collection of audio tapes series for an estimated one million people with a print disability affected by cancer at some point in their lives, and the first public touch-screen service dedicated to providing instant information on cancer.

From April, 17 titles from Cancerbackup's range of cancer information booklets and fact sheets will be available free of charge to patients, their families and friends. Over the next two years 44 titles will be produced, more than doubling the number of audio cancer resources currently available.

About Cancerbackup:
Cancerbackup is the only national charity that specialises in providing information on all types of cancer. All Cancerbackup services are free to cancer patients, their relatives and friends. Cancerbackup's touch-screen content and kiosks are already available in the Royal London Hospital, Lister Hospital in London, London Oncology Clinic. Cancerbackup Centres can be found in St Bartholomew's Hospital, Charing Cross Hospital, the London Clinic, The Christie Hospital, Ipswich Hospital, Nottingham City Hospital, Walsgrave Hospital and the Torbay Hospital Annexe. The charity's interactive website can be found at www.cancerbackup.org.uk