UK's first indie broadband TV network
Digital and on-demand media specialists ioko, have announced the impending launch of ib.tv, the first independent broadband television network to offer a secure "try before you buy" platform over the Internet powered by peer-to-peer technology...
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The launch, announced 24 April 2006, takes place in partnership with Richard Kilgarriff, former SVP & General Manager of Turner Broadcasting Entertainment Networks UK and Germany.
ioko, the developer and integrator for the ib.tv application, is working closely with Kilgarriff, who developed the concept for ib.tv after leaving Turner Broadcasting late last year. The platform enables viewers to search and sample promotions from a range of independent content before downloading the feature or series at high resolution to their PC or broadband enabled media device.
“As traditional broadcasters battle with each other to maintain their share of airtime sales and distribution fees, we believe the time is right to bring this unique concept to market. With an estimated 70,000 new broadband connections every week in the UK alone, the stage is set for ib.tv to take the lead in independent broadband television,” said Kilgarriff.
Marrying search & broadband television
Kilgarriff, who ran a market-leading stable of kids’ and movie channels including Cartoon Network and TCM, believes there is a significant gap in the market for a new player in the broadband television arena.
Positioned between existing broadcast television and Internet search-based services, ib.tv will offer viewers a range of content genres. These include documentaries, short form videos, podcasts, pop promo’s, comedy shows, comic strips, trailers, short drama, mobile video contributions (iballs™), community-based interaction, celebrity endorsed products and retail services.
Revenue share model
Producers and rights owners who join the new network will be offered a sliding scale revenue share for their content on a territory by territory basis, with the freedom to distribute on other platforms such as digital terrestrial, cable and satellite television.
Kilgarriff said “ioko has the best team to shape and lead the future of broadband television, based on their extensive track record in the media space.”
Peer-to-peer grid delivers speed & quality
ib.tv makes use of innovative peer-2-peer technology from Kontiki*, termed the Grid system. The system enables users to securely and legally download content to their PC and experience fast, uninterrupted downloads. It allows ib.tv to offer content to a network of people without compromising on quality. ioko’s continued partnership with Kontiki further enhances the dramatic advancement in the distribution of video content over broadband to the European market.
“ioko works with leading broadcasters and portal operators who want the best technology and partners to gain competitive advantage. We’re delighted to be working with Richard to provide such a powerful and innovative platform to the independent media sector. It marks many industry firsts in the digital media space and we believe this will help producers maximise the value of their content. Richard has a strong commercial vision and shares our belief in the value of delivering top quality content over a top quality distribution platform,” said Fearghal Kelly, media solutions director, ioko.
The ib.tv service will be available in eight million broadband connected UK households from October 2006 and is expected to roll out to the rest of Europe in 2008.
About ioko:
ioko was established in 1996 to help commercial organisations apply cutting-edge technologies to create new, but practical, business solutions and applications. For ten years ioko has been working very successfully with some of Europe’s best known companies, applying its technical knowledge and skills to design, build and run high quality IT systems. ioko has worked with media companies since its inception, mainly as a provider of systems integration services, but also providing managed services for customers like EMI and Sky. ioko has worked with Sky for the last five years, managing the company’s entire Internet platform including all web sites, video streaming services and customer portals. ioko is also the leading implementer of Kontiki software in Europe. www.ioko.com/
About ib.tv:
ib.tv is the first commercial broadband-only TV network to give independent producers and viewers a secure, viable alternative to old methods of content distribution and consumption and will be available to all UK broadband-connected households by September 2006. With a simple try before you buy proposition to viewers, ib.tv opens up the television market to a new universe of consumers who can legally download high resolution video onto broadband enabled media devices and screens connected to the Internet, at home or on the move.
About Kontiki:
Kontiki provides competitive advantage to its customers by increasing the value of their existing network and computing infrastructure for corporate video communications. Kontiki's patent-pending Grid Delivery Technology taps the unused resources of networked PCs and servers, allowing enterprises to deliver high quality corporate video, corporate training, and all digital media content faster and at a fraction of the cost of alternative solutions. Additionally, the grid allows every user, regardless of location or connection speed, to receive content in the background without any degradation of system performance. Kontiki fundamentally changes the economics of large file delivery, while dramatically improving video communications effectiveness and reach. www.kontiki.com/
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