A cross-platform deal has been struck between Fox Television Studios and Chooz Active Content, an Israeli based mobile content production house....

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Fox TV Studios has optioned the 'Foreplay' property, a made-for-mobile animated dating series from Chooz. FtvS has acquired all U.S. mobile rights for “Foreplay,” as well as worldwide television, home entertainment, Internet, publishing and merchandising rights.

Under the exclusive deal, announced 21 March 2006, Fox TV Studios will develop original episodes based on the existing “Foreplay” characters and storylines. Currently, the “Foreplay” series is distributed by Chooz across mobile platforms outside of the United States.

The studio has acquired all U.S. mobile rights, as well as worldwide television, home entertainment, Internet, publishing and merchandising rights. Under the exclusive deal, Fox TV Studios will develop original episodes based on the existing “Foreplay” characters and storylines. Currently, the “Foreplay” series is distributed by Chooz across mobile platforms outside of the United States.

Fox expands into mobile TV content

“Chooz is making a great breakthrough into the US market and we are delighted to be working with Fox Television Studios on further developing our product and extending our reach," said Galit Scharf, Chooz managing director.

Regina DiMartino, executive vice president, global marketing, Fox Television Studios, said, “As Fox TV Studios continues to expand development of original content for digital platforms, we’re excited to be working with Chooz on the “Foreplay” series, an edgy concept that we believe offers great possibilities in the US.”

About Chooz Active Content:
Chooz Active Content (www.chooz.tv) is an award-winning made-for-mobile studio that was founded in 2001. Chooz is a leading mobile content provider, with international recognition and activity in Europe, the US, Asia and South Africa. Current products include “Who Kidnapped Rachel B?” (Best Interactive Format/MIPTV 2005), the world’s first mobile soap “Girlz” and more. Chooz is a wholly owned subsidiary of the Jerusalem Capitol Studios Group (JCS). JCS is the leading private media group in Israel, with widespread international activity. Its three divisions operate high quality production facilities (studios, crews, satellite communications, OB trucks); creative post production services (including on-air visual branding); and the production of television programs (dramas, sitcoms, reality and entertainment shows), feature films, visitor centers and content for cellular phone operators.